Carlsberg Malaysia has officially debuted ChongQing beer locally, introducing a unique Chinese lager inspired by one of China’s most iconic food cultures.
Born and brewed in Chongqing since 1958, this pale lager is celebrated across China for perfectly complementing fiery mala hotpot and spicy cuisine.
The beer brewed locally at Carlsberg’s facility in Shah Alam has a 3.8% ABV and comes in signature 490ml cans featuring a red and gold hotpot-inspired design.
The beer features a light, crisp and easy-drinking taste with just the right amount of bitterness, offering Malaysian consumers a refreshing beer choice designed for togetherness around the table.
“As Malaysian beer consumers show growing interest in authentic Chinese brands, this shift reflects more than a passing trend. The increasing appreciation for Chinese food, culture, and lifestyle points to a broader evolution in consumer behaviour,” said Stefano Clini, managing director of Carlsberg Malaysia.
“We are confident in making the brand affordable and accessible to meet the evolving consumer needs,” he added.
Named after its city of origin, ChongQing beer draws inspiration from Chongqing, an 8-dimensional city nestled among mountainous terrains and renowned for its bold flavours, fiery cuisine and vibrant social dining culture.
Designed to pair naturally with Chinese cuisine and hotpot, the beer reflects the communal spirit and warmth that define Chongqing’s food culture, bringing an authentic taste of the city’s shared traditions to dining tables.
Anchoring the brand’s expansion to Malaysia lies a strong sense of pride and brewing integrity.
“Having started my brewing journey with ChongQing beer in its home city, I am incredibly proud to now brew this iconic beer here in Shah Alam, Malaysia,” said brewmaster Roger Li ZiKun, who is also the first Asian supply chain director of Carlsberg Malaysia.
“What matters most to us is staying true to its original character – refreshing, smooth, and easy-drinking, so the flavours remain familiar to those who know ChongQing,” added Li.
ChongQing beer will be made available at 99 Speedmart outlets nationwide from June 2026 onwards.
The beverage is strictly for non-Muslims aged 21 and above.
Carlsberg strongly advocates the #CELEBRATERESPONSIBLY message, reminding if you drink, don’t drive.
