The Watsons K-Beauty Festa 2026 is back, running from April 23-26, 2026 at Mid Valley Exhibition Centre, Kuala Lumpur.
This year’s event is themed as a “gaming-inspired K-beauty playground,” featuring over 120 Korean beauty and health brands, including 30 new brands, to provide a fully immersive experience.
Watsons Malaysia chief operating officer Danny Hoh said the festival’s expansion reflects the high demand for Korean beauty and wellness products among Malaysian consumers.
“At Watsons, we are proud to bring this exciting development closer to customers through K-Beauty Festa.
“This year, we’re taking this experience to the next level with our largest brand lineup to date, allowing customers to explore, discover and enjoy the latest beauty products in one location,” he said.
He said the festival reflects Watsons’ commitment to creating a retail experience that goes beyond just traditional shopping.
“More than a beauty event, KBeauty Festa is an immersive platform that allows customers to interact with brands, try new products and explore new trends shaping the future of the beauty industry,” added Hoh.
This year’s festival features a game-themed concept, highlighting the industry’s continuous evolution through new formulations, cutting-edge technology and trending ingredients driven by skincare science, such as PDRN, peptides and skin barrier repair formulations.
Visitors can explore the latest K-beauty trends spanning skincare, cosmetics, hair care, healthcare and personal care while enjoying an immersive beauty experience with a variety of exciting rewards and promotions.
Shoppers can receive up to RM100 worth of goodies with purchases, RM10 eTunai vouchers, as well as exclusive rewards from Watsons’ W Rewards programme and branded giveaways.
The festival offers immediate discounts, including RM10 off with a minimum spend of RM120 and RM12 off with a minimum spend of RM100 on skincare.
Shoppers can redeem exclusive K-Beauty-themed gifts with purchases, including a K-Beauty Puzzle Cube (min. spend RM80), a K-Beauty Gameboy (min. spend RM200), and a K-Beauty disposable camera (min. spend RM300).
In addition, Watsons Malaysia has also partnered with Traveloka to introduce the K-Beauty Spend & Win Contest, which offers participants a chance to win a Korea travel package worth RM4,000 (10 winners) as well as a RM100 eWatsons voucher (100 winners). The contest runs until April 26, 2026.
