This Raya, Pavilion Bukit Jalil, Kuala Lumpur celebrates homecoming, family and festive joy with its “Joyful Aidilfitri – Together, Here” 2026 campaign.
In collaboration with Monsta and inspired by the balik kampung tradition, the campaign imagines the beloved trio of heroes, BoBoiBoy, Mechamato and Papa Pipi, travelling home together, reflecting a simple and relatable moment during the festive season.
The festive décor throughout Pavilion Bukit Jalil is inspired by iconic scenes from the BoBoiBoy and Mechamato series, bringing familiar elements from the animations into real-life installations around the mall.
Shoppers can also look forward to and community activities taking place throughout the festive period.
Running from February 27 to March 29, 2026, the campaign brings weekly excitement with lively bazaars and festive buka puasa, and a line-up of events and activities, including mascot meet-and-greets and cultural workshops.
With over 600 brands for Raya shopping and more than 150 F&B outlets, Pavilion Bukit Jalil is transformed into a food haven for buka puasa choices, offering something for everyone to enjoy an immersive iftar experience.
“Hari Raya is a season filled with joy, warmth and meaningful moments shared with family and loved ones.
“At Pavilion Bukit Jalil, we aim to create festive experiences that bring the community together in a vibrant and welcoming setting.
“Through our collaboration with Monsta, beloved Malaysian heroes such as BoBoiBoy, Mechamato and Papa Pipi come to life in the mall, creating a joyful and family-friendly environment that reflects the spirit of ‘Joyful Aidilfitri – Together, Here’, where families can spend time together and create memorable moments throughout the festive season,” said Pavilion REIT Board of Directors member Dato’ Mearia Hamzah.
At the heart of the campaign is the Monsta Galaxy Card Tournament, taking place over three weekends at Level 2, Centre Court on March 7, 8, 14, 15, 28 and 29. Card game fans of all ages can join the tournament through a purchase-to-play mechanic, where participants compete for prizes, promo packs and medals, while Monsta mascots roam the area to add excitement and bring the event to life.
For families with younger children, the Monsta Mascot Parade featuring Amato from Mechamato, Papa Zola, Pipi Zola and BoBoiBoy will take place on March 7, 14 and 28 from 12 noon – 4pm. The Monsta heroes will take a train ride with young shoppers from the Pink Zone to the Orange Zone, ending at Centre Court, Level 2, where families can enjoy mini games and free giveaways.
Meanwhile, every Sunday on March 8, 15 and 29, families can enjoy Sunday movie screening with Monsta, featuring a different Monsta show each week along with pre-show quizzes and special mascot appearances.
The celebration extends beyond the Monsta universe. Piazza, Level 3 is reimagined as The Grand Line Raya Bazaar in collaboration with Netflix, featuring One Piece from March 4 – 8. This immersive marketplace blends the flavours and warmth of a traditional Raya bazaar with the iconic world of One Piece, complete with themed food stalls, interactive challenges and plenty of Instagram-worthy moments.
In support of single mothers and in celebration of International Women’s Day, the Single Mom Market by Persatuan Seni Jahitan Kreatif Malaysia adds a meaningful dimension to the festivities. Located at Level 2, Pink Zone, throughout the campaign period, the market showcases and champions women entrepreneurs in a Raya-inspired setting.
On March 11, the Pavilion REIT Joyful Aidilfitri Iftar with Community will welcome orphanage homes from across the Klang Valley in a buka puasa gathering at Piazza, Level 3, hosted in partnership with Jabatan Kebajikan Masyarakat Kuala Lumpur. The event will serve 600 guests, supported by over 30 tenants and brands across Pavilion Malls, and will feature a special appearance by Monsta heroes, creating a heartfelt moment that reflects the generosity and spirit of Ramadan.
UCSI University (ICAD) is joining the festive celebrations with fun cultural activities. On March 14 at 3pm, kids and visitors can try the Batik Tie & Dye Art Workshop at Centre Court.
On March 28 at 3pm, the Batik Gaya Raya Fashion Parade will showcase modern batik designs, bringing Malaysia’s traditional textile heritage to life in a fresh and creative way.
Pavilion Bukit Jalil is offering exclusive 2026 Raya rewards for shoppers across all spend tiers throughout the campaign. Shoppers who spend RM150 or more in a single receipt or RM100 with a Maybank Credit or Charge Card can redeem an exclusive Raya packet and Monsta Galaxy Card.
Those who spend RM300 or more in a single receipt will receive an exclusive limited-edition Monsta tote bag and an exclusive Raya packet.
Maybank cardholders spending RM500 or more will get a cup and saucer set, while those spending RM1,000 or more can take home a Luminarc jug set.
Pavilion Privileges members who spend RM1,500 in a single receipt from February 27 to March 29 will get to redeem four TGV movie tickets.
In conjunction with International Women’s Day, Pavilion Privileges members who spend RM800 or more during the Raya campaign can join a special Pottery Painting session.
Kids Club members who spend RM200 in a single receipt during the same period will receive an exclusive lunch box set.
For more information, visit Pavilion Bukit Jalil website at www.pavilion-bukitjalil.com or its official social media channels on Facebook, Instagram, TikTok, Xiaohongshu: Pavilion_BJ and YouTube @PavilionBukitJalil
