This Chinese New Year (CNY), MyTOWN Shopping Centre, Kuala Lumpur invites shoppers to come together and celebrate the joy of reunion with the launch of “Rhythm of Reunion”, a festive campaign inspired by togetherness, shared traditions and continuity, taking place from January 29 to February 22, 2026.
The central concourse Central Town has been transformed with Hong Kong teahouse-inspired CNY decorations, creating a warm and nostalgic ambience featuring a reflective lantern room, interactive corners and photo-worthy installations.
Throughout the campaign period, shoppers can look forward to a vibrant line-up of food-inspired games and activities, weekend lion dance performances, festive workshops and exclusive promotions across the centre.
Enhancing the celebration further, MyTOWN has partnered with IKEA for the Two Stops, More Rewardscampaign, offering shoppers the chance to win daily prizes and rewards worth up to RM50,000.
“Our collaboration with IKEA allows us to deliver greater value across both destinations, as a way of thanking our shoppers for being part of the MyTOWN community,” said MyTOWN Shopping Centre general manager Mohd Azhan Che Mat.
He added, “Through ‘Rhythm of Reunion’, we hope to create meaningful moments that bring families and communities together this Chinese New Year.”
MyTOWN also premiered its latest brand film, a heartfelt story depicting families reuniting despite their differences. Produced by Musang King Group, the film reflects the emotional essence of the season and reinforces the campaign’s central theme of reunion.
Festive highlights across the centre include seasonal offerings from Jin Ye Ye, GPR Gold Butter Cookies, BrownieMunch, Wonderlab, Canton Boy, Nah Honey, Awesome Snack and Happy2U – each bringing distinctive flavours and promotions to enhance the festive experience.
MyTOWNKL members can redeem exclusive CNY merchandise with as little as 228 reward points, including festive red packets, while a travel tea set is available at 628 reward points until February 22, 2026.
For more information, visit MyTOWNKL’s Website, Instagram, Facebook, YouTube, and TikTok.
