This Chinese New Year (CNY), Ayam Brand invites Malaysians to celebrate the season of reunion with Makan Ceria Kongsi Bersama, a campaign spotlighting its Pulled Chicken range as a versatile ingredient for reimagining traditional festive dishes with a modern twist.
Ayam Brand’s canned pulled chicken offerings – Pulled Chicken Back Pepper, Pulled Chicken Spicy Korean Gochujang Sauce, Pulled Chicken Mayonnaise and Pulled Chicken Hot Chilli are perfect for festive meal prep, giving familiar festive flavours a fresh, contemporary interpretation.
Pulled Chicken Black Pepper is infused with aromatic black pepper for a rich, savoury taste that delivers a satisfying kick, ideal for those who enjoy robust flavours at the reunion table.
Meanwhile, Pulled Chicken Spicy Korean Gochujang Sauce offers a spicy, umami-rich twist, coated in gochujang sauce for a contemporary Korean-inspired flavour.
Completing the range are Pulled Chicken Mayonnaise, with its creamy, lightly tangy profile that pairs well with both traditional and modern dishes, and Pulled Chicken Hot Chilli, seasoned with spicy chilli peppers and savoury spices.
To welcome the Year of the Horse, Ayam Brand has included two wholesome dishes you can create in your kitchen that are symbolic of good fortune and prosperity, with the flavourful pulled chicken:
1. Pull, Toss & Prosper: Pulled Chicken Yee Sang
Fresh, vibrant and made for sharing, Pulled Chicken Yee Sang brings a modern lift to the festive favourite by pairing crisp shredded vegetables with Ayam Brand Pulled Chicken, juicy pineapple chunks and tender mushrooms. Tossed in a sweet-tangy plum dressing with hints of citrus and sesame, and finished with a satisfying crunch, this Yee Sang keeps the spirit of prosperity alive while adding a contemporary flavour spin that’s perfect for today’s reunion table.
2. Prosperity Crunch: Pulled Chicken Corn Bakwan
Golden and irresistibly crisp, Prosperity Crunch: Pulled Chicken Corn Bakwan turns a beloved Indonesian street snack into a festive crowd-pleaser. Sweet corn and Ayam Brand Pulled Chicken Spicy Korean Gochujang come together in a savoury, lightly spicy batter, fried until crunchy on the outside and tender within. Paired with a sweet-spicy dipping sauce, these bite-sized pancakes are perfect for sharing, adding a bold, playful twist to the Chinese New Year spread.
By encouraging experimentation and shared preparation, Ayam Brand Pulled Chicken becomes more than just an ingredient, it becomes a way for families to cook together, exchange ideas and create new festive traditions.
“Chinese New Year is about more than just food, it is about the stories, laughter and connections built around the table,” said Ayam Brand marketing director Teoh Wei Ling.
She added, “With Makan Ceria Kongsi Bersama, we hope to inspire Malaysians to celebrate creatively, using Ayam Brand’s wide range of products to reimagine familiar dishes in ways that bring generations together.”
Beyond the dining table, Ayam Brand encourages gifting as a thoughtful and meaningful gesture and engage in New Year traditions, with a selection of its products, including canned pineapples, mushrooms and Pulled Chicken.
To add to the festive cheer, consumers who spendRM25 on Ayam Brand products can redeem limited-edition collectible plushies, available at selected stores nationwide while stocks last.
The Makan Ceria Kongsi Bersama campaign continues beyond CNY with Ayam Brand bringing the same spirit of sharing into the upcoming Ramadan and Raya season through more ideas and inspiration.
For more information, visit https://www.ayambrand.com.my/, or its social media channels on Instagram: @ayambrandmy and Facebook: @Ayam Brand Malaysia.
