This Chinese New Year (CNY) Fahrenheit88 shopping mall breaks away from tradition with ‘The Ma-Vellous Year’, a bold festive campaign that merges anime culture with the auspicious spirit of the Fire Horse.
Running from now until February 24, 2026, the mall transforms into an immersive visual playground where traditional Chinese decoration meets modern pop aesthetics, marking a refreshing and rare anime-inspired take on the season’s celebrations.
The celebration features a MA-Vellous Garden as its centrepiece, set against a picturesque backdrop located at the main atrium, serving as the ultimate photo spot, where the refined beauty of imperial aesthetics meets vibrant splashes of modern flair.
“With The MA-Vellous Year, we have taken a more contemporary approach to the celebrations by positioning the mall as a creative and experiential retail destination for tourists and young urban shoppers.
“As part of Bukit Bintang, one of Kuala Lumpur’s key tourism districts, fahrenheit88 continues to curate festive experiences that complement the Visit Malaysia Year momentum, supported through collaborations with tenants such as HLA and Bath & Body Works,” said fahrenheit88 director of marketing Kung Suan Ai.
Shoppers can dive into a world of traditional elegance at the Chinese Horse Brush Painting Exhibition at Level 1, Lot 1.43.
This exhibition by award-winning Malaysian artist Tee Ying Jie showcased an extensive collection of more than 100 original art pieces alongside a majestic horse carriage display that captures the spirit and power of the Fire Horse.
Tee marked his 10th anniversary of zodiac-themed exhibitions by bringing this special commemorative pop-up to the public to welcome the start of the Year of the Horse.
The spirit of the New Year is further celebrated through a curation of cultural experiences that transform the mall into a festive hub. A Chinese New Year Market offers a selection of festive goods, traditional decorations and seasonal treats for all visitors.
The celebration is anchored by a collaboration with Bath & Body Works, inviting shoppers to step into a world of prosperity, joy and luminous fragrance with the launch of its Touch of Gold Collection.
There are special activities, including immersive displays, scent discovery moments and interactive experiences designed to delight shoppers of all ages.
- Interactive gaming: Visitors can test their reflexes with the “Catch a Gold Bar” digital game to unlock tiered prizes, including shopping vouchers and exclusive gift redemptions.
- The Wishing Tree: From January 22 to March 1, 2026, shoppers can participate in a time-honored tradition by hanging their New Year wishes on the Wishing Tree for a chance to win special prizes.
- Carousel horse experience: Embracing the Year of the Horse, a festive Carousel Horse provides a whimsical photo opportunity and rides for the young and young-at-heart.
- A fragrant collaboration: The celebration extends to Tutti Frutti, featuring a cross-collaboration “Touch of Gold” takeover where shoppers can explore dedicated fragrance testers and enjoy limited-time yogurt redemptions.
Enjoy cultural performances and hands-on workshops that bring people together, including CNY dance performance (Jan 31, 12pm), traditional lion dance (Feb 17 and 21, 12pm), brush painting workshop and demo by Tee Ying Jie (Jan 24, 11am) and Chinese calligraphy demo and giveaway (Feb 7, 11am).
Fans of anime are in for a double treat as they can visit two exclusive exhibitions, adding a playful highlight to the festive period.
- Crayon Shinchan: Space & Time Adventure (Incubase Arena, Level 2): Join Shinchan on a space-themed adventure filled with humour and interactive fun.
- Digimon Adventure Anime 25th Anniversary Exhibition: Step into the Digital World through a curated showcase of iconic scenes, character evolution and rare production insights. Nostalgic displays and exclusive photo opportunities pay tribute to the enduring bond between humans and their Digimon partners.
Shoppers can redeem exclusive redemption based on their spending during the campaign period – Spend RM150 in a single receipt to redeem an ang pow packet or spend RM350 to redeem a special edition Crayon Shinchan gift mug, an ang pow packet and an RM28 HLA cash voucher.
In a special collaboration with HLA, shoppers are invited to participate in a “Ma-vellous” opportunity to win a free trip to Jiangsu, China.
For every RM250 spent in a single receipt, shoppers are eligible to enter the “Guess the Number of Paper Bags” Challenge. The entry closest to the correct number of horses on the in-mall display will win a cultural tour for two to Jiangsu worth more than RM20,000.
Other consolation prizes include HLA shopping vouchers worth RM300 and HLA products valued at RM800.
For more information, visit fahrenheit88’s social media channels on Facebook, Instagram, TikTok, Xiao Hong Shu.
