Somersby, known for its fruit-flavoured alcoholic drinks, is spotlighting its new Somersby Shandy this Chinese New Year for reunion dinners, open houses and festive gatherings.
Exclusively available in Malaysia and Singapore, Somersby Shandy marks the brand’s first step into the shandy category, blending the crisp zest of lemonade with a smooth hint of beer.
With just 0.5 percent ABV and packed in 320ml cans, Somersby is more than just a cider brand, offering consumers a lighter way to enjoy the season while still celebrating with friends and family.
Staying true to Somersby’s playful yet No-Nonsense spirit, this latest addition offers a refreshingly enjoyable experience, expanding its range of fruit ciders to the Somersby 0.0, and now Somersby Shandy, to delight consumers with uncomplicated, feel-good options that fit any occasion.
Carlsberg Malaysia marketing director Olga Pulyaeva said Somersby has always been driven by giving consumers fun, quality options that fit seamlessly into their lives.
“Somersby Shandy marks our second innovation of the year and perfectly reflects our No-Nonsense spirit – simple, refreshing, and full of fun.
“We believe that great drinks don’t need to be complicated; they just need to taste good and bring people joy,” she said.
Somersby is teaming up with Jynns to offer exclusive Chinese New Year gifts at selected supermarkets nationwide, with product sampling for consumers to try the new Somersby Shandy.
Somersby Shandy is available at participating supermarkets, hypermarkets, and online platforms nationwide.
For more information, visit www.somersby.com/my/ or its official social media channels @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy.
Carlsberg and all its activities and promotions are strictly for non-Muslims aged 21 and above. Carlsberg advocates responsible consumption and urges everyone to always remember to #CELEBRATERESPONSIBLY, if you drink, don’t drive.
