Tiger Beer has revealed their limited-edition collectibles for Chinese New Year (CNY) 2026, featuring two creative collaborations and a range of redemption items across different outlets.
Inspired by the spirit of 敢敢冲 (Dare to Charge Forward), these festive collectibles are designed for those stepping into the new year with purpose and togetherness.
Rooted in familiar CNY aspirations of ambition, connection and celebration, Tiger expresses this year’s festive spirit through collaborations and designs that blend tradition with contemporary Asian creativity.
As the first reveal in Tiger’s CNY line-up, these collectibles set the tone for more experiences and surprises that will unfold throughout the season.
Tiger has partnered with Malaysian contemporary calligraphy artist Jameson Yap, whose signature River Stroke (流書) technique bridges heritage and modern design. For the collaboration, his expressive approach reinterprets themes often associated with CNY traditions, from wellbeing to harmony and shared prosperity, through bold, contemporary calligraphy.
The collection includes ceramic plates, mugs and a four-player mahjong set, each featuring custom calligraphy. The plates and mugs are available in five CNY-themed designs, including a mystery edition for collectors looking to complete the full series. Together, these pieces blend tradition with contemporary artistry, and are designed to be seen, shared and remembered.
Tiger also continues its collaboration with atmos, the Tokyo-based streetwear label recognised for its influence across Asian sneaker and street culture, bringing a street-style lens to Tiger’s festive direction, adding a bold, modern edge that complements the brand’s Asian creative energy.
Making its debut this year, the Tiger x atmos Poker Set merges atmos’ design sensibility with a touch of CNY tradition, offering an early preview of a wider collaboration arriving later in the season.
This season, participating outlets nationwide will feature a range of limited-edition items and rewards. Consumers need to purchase a certain spending threshold on Tiger Beer products or Heineken Malaysia’s portfolio of brands to redeem the items. The network includes coffee shops, food courts, Chinese restaurants, supermarkets, hypermarkets, Lazada, Shopee, restaurants, pubs and bars, convenience stores and 99 Speedmart.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
