Bringing a modern twist to the traditional festive seasons of Christmas and Lunar New Year, 1664 celebrates the art of turning the ordinary into EXTRAordinary through design and taste
This festive season, Carlsberg’s 1664 collaborates with French artist Camille Walala to infuse modern artistry into timeless traditions with limited-edition eye-catching designs and immersive experiences.
The 1664 x Walala artist-edition showcase is designed to elevate every casual moment into a joyful celebration with family and friends, inspired by the electric energy of togetherness and the uninhibited spirit of the holidays.
Renowned for her bold use of colour, vibrant geometric patterns, and immersive installations, Walala brings a fresh, contemporary twist to elevate the rich traditions of festive celebrations.
Walala has redefined the boundaries of street art and urban design with her signature large-scale and explosively colourful interventions in public spaces. Now, her distinctive patterns reimagine 1664’s iconic blue-and-white identity, turning the can into a limited-edition collectible with a touch of Parisian flair.
“This marks an EXTRAordinary moment for 1664, our first-ever Asia-wide festive artist collaboration and second global partnership, featuring none other than celebrated French artist Camille Walala,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
She added, “As the No.1 selling French beer in the world, we’re proud to bring a modern twist to festive celebrations, combining good taste with creativity in a way that feels EXTRAordinary and effortlessly stylish.”
In Malaysia, 1664 brings festive magic to life through a celebration of creativity and style, translating Walala’s vibrant and distinctive artistry into a lively and immersive experience with “A Very Extra-ordinary Blue Christmas” happening from Dec 12 – 19 at The Exchange TRX, Kuala Lumpur.
Camille Walala, whose visual style breathes life into everyday spaces from city facades to interiors, was the ideal partner to amplify 1664’s unique blue identity with vibrant festive colours.
“I’ve always been drawn to the spirit of celebration and the power of colour to evoke joy,” said Walala. “Working with 1664 gave me the opportunity to channel that spirit into a design that feels fun, expressive, and full of life—perfect for the upcoming festive season and Lunar New Year gatherings,” she said.
Customers can purchase 1664 products in-store or online at participating outlets and redeem an exclusive 1664 x Walala umbrella, available from November to December 2025, while stocks last.
The 1664 x Walala artist edition cans are now available at major retailers nationwide including Lotus’s, AEON, Jaya Grocer, Village Grocer, Food Merchant, BIG, Shopee, and GrabMart.
Whether hosting friends, setting a festive table, picking up something special for the season, 1664 invites consumers to raise a toast to good taste and great design, making celebrations truly EXTRAordinary.
For more information, visit 1664 social media channels on Facebook and Instagram: @1664malaysia.
1664 and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Always remember to #CELEBRATERESPONSIBLY – if you drink, don’t drive.
