In conjunction with Christmas, the Curve is getting sweeter and shining brighter with the launch of ‘Sweetmas Wonderland’.
The mall’s Centre Court has been transformed into a whimsical Candyland Christmas filled with giant sweets, colourful displays and family-friendly activities, creating the perfect setting that invites shoppers to immerse themselves in the joyous spirit of the holidays.
‘Sweetmas Wonderland’ is our way of bringing families together through colour, playfulness and creativity.
“We want shoppers to feel the joy and magic of Christmas the moment they step inside the mall.
“Beyond the vibrant decor and lively performances, our ‘Sweet Giving Christmas’ initiative reflects the true spirit of the season – giving, sharing and creating heartfelt moments with the community.
“We hope every visitor experiences a little magic and a whole lot of sweetness this Christmas at the Curve,” said the Curve Sdn Bhd general manager Elaine Liew.
From Dec 1 – 28, 2025, shoppers will find themselves immersed in a sugary dreamscape complete with a charming candy house, festive booths, dazzling decor and interactive highlights for visitors of all ages.
The main attraction is the merry-go-round by Toy World that brings nostalgic joy to children and parents alike.
Throughout the campaign, visitors can look forward to a lineup of festive performances, including Candy Carolers Parade featuring peppermint-themed costumes and gingerbread accents; Choir and Saxophone Ensemble; Festive Marching Band Show; and “Sweet Beats” Mini Musical featuring performance by cupcake and candy dancers.
There is also a Santa Meet & Greet that is perfect for family photos and holiday memories.
At the Western Courtyard, shoppers can enjoy a magical snowfall twice daily on weekends and public holidays at 6.30pm and 8.30pm.
And at the Kids Craft Corner, children can look forward to a number of festive workshops such as cupcake decorating, gingerbread cookie design, candy jar decorating and DIY candy cane ornaments.
Adding to the festive cheer, shoppers can put their guessing skills to the test at the ‘Count the Candies Wall’, where they stand a chance to win a total of RM3,000 worth of prizes by guessing the number of candies in the giant jar.
To elevate the festive shopping experience, visitors can enjoy exclusive redemptions throughout the season. Shoppers who spend RM100 will receive a RM10 voucher, while those spending RM500 will get to redeem a Sweet Escape mini case.
Shoppers who spend RM21 can participate in ‘Unlock the Vault’ for a chance to win surprise gifts.
Christmas is the season of giving, and the Curve continues its annual tradition of giving back through its ‘Kongsi Kindness’ community initiative. This year, the campaign supports Praise Emmanuel Children’s Home, offering meaningful activities designed to brighten the children’s festive celebration.
The initiative includes a donation booth where shoppers can contribute essential items; a special Christmas shopping trip, bringing the children to the Curve for a fun day out; kids art & craft workshops; and delivery of essential items and festive hampers to the home.
Through these activities, the Curve hopes to inspire kindness, strengthen community bonds and bring festive cheer to those in need.
