Lee Swee Kiat Group Berhad (LSK Group), one of Malaysia’s longest-standing bedding manufacturers with iconic bedding brands like Napure, Tempur, Englander, Stressless and Viscopedic, turns 50 this year, and in celebrating its 10-year milestone, the company held a special community appreciation event – the “Spend & Win Grand Lucky Draw.”
The Spend & Win Grand Lucky Draw concluded a campaign that ran from March 25 to Nov 25, attracting over 1,800 entries from customers who spent a minimum of RM3,000 on participating products.
Major prizes included Proton’s first electric vehicle, the e.MAS 7, a European holiday, a Louis Vuitton bag, a Disney cruise, Dyson Airwraps and Cuckoo home appliances.
Besides the grand draw, consumers were also eligible to participate in the campaign’s mini draw, a guaranteed prize redemption event offering rewards such as a trip to Bangkok, dinner at KL Tower, Sunway Lagoon annual passports and Labubu plushies.
The initiative reflects LSK Group’s gratitude to Malaysians for five decades of support, trust and commitment to homegrown manufacturing.
The celebration culminated in the live Grand Lucky Draw on Nov 29, 2025 at the Centre Court, MyTOWN Shopping Centre, Kuala Lumpur that featured a special appearance of Napure brand ambassador Diana Danielle who entertained the guests with a dazzling performance and participated in the live lucky draw for the campaign’s grand prizes.
The lucky winners were announced live on stage during the lucky draw and individually notified via their mobile phones given at submission to claim their prizes as they were not present.
During the celebration, Napure unveiled its limited-edition Blind Box collection, highlighted by a special appearance from Napure brand ambassador Amber Chia.
With her signature elegance, Amber introduced the three unique characters named Cubbi, Rubo and Tappy as she graced the stage in a captivating catwalk presentation.
Dato’ Eric Lee Kong Sim, managing director of LSK Group, said they are celebrating 50 years not just their journey as a company but also the trust and support of Malaysians who have been with them every step of the way.
“This lucky draw is our way of giving back and sharing this milestone with the people who made it possible.
“Seeing families and fans enjoying the day, and having Diana Danielle and Amber Chia join us, truly made the celebration special.”
Visitors were offered family-friendly activities and anniversary promotions, including discounts of up to 50 per cent on selected mattresses, complimentary designer bedframes and bedding accessories, and a limited-edition Napure blind-box plush collectible for qualifying purchases.
LSK Group’s 50th anniversary celebration honors its long-standing legacy, its contribution to Malaysia’s manufacturing landscape and its commitment to community appreciation as the brand enters its next chapter in Malaysia’s bedding industry.
Founded in 1975 as a furniture trading business, LSK Group has grown into one of the nation’s longest-standing bedding manufacturers, producing and distributing brands such as Napure, Tempur, Englander, Stressless and Viscopedic.
Over the years, the group recorded several significant accomplishments, including a listing on Bursa Malaysia, establishing itself as Malaysia’s leading natural-latex bedding manufacturer, earning multiple Malaysia Book of Records recognitions, and earning certification for its organic latex under the Global Organic Latex Standard.
The company’s strategic move from agency distribution to a direct-to-consumer model, along with collaboration with Cuckoo International, further strengthened its market presence and expanded its product offerings.
