Rexona has announced its role as the official deodorant sponsor of the FIFA World Cup 2026, uniting the world’s biggest football stage with Malaysia’s deep-rooted love for the beautiful game.
The sponsorship recognition reflects Rexona’s commitment to honouring Malaysian fans, communities and the football culture that thrives from mamak nights to street-side matches.
To mark the milestone, Rexona held a pop-up activation at TRX MRT station from Nov 14-16, 2025, releasing the limited-edition FIFA World Cup 2026 Ice Cool Spray.
Featuring the same formula as the original Ice Cool packs, the Rexona Ice Cool Antiperspirant Deodorant with anti-stain technology provides 72 hours nonstop freshness and protection from sweat and odour both on and off the field. Be it on the pitch, in the stands, or at your go-to mamak, Rexona ensures that it keeps fans fresh and dry with confidence.
The immersive showcase inspired by the legendary MetLife Stadium, featured dynamic installations, exciting on-ground activities, exclusive merchandise, including the Rexona Limited Edition FIFA World Cup 226 Ice Cool Spray, and a meet-and-greet with pro football freestyler and street soccer player Zeem Ahmad.
Sherlyn Heng, head of marketing, skincare & deodorant (Malaysia, Singapore) at Unilever said, “As emotions run high and the heat of the game intensifies, Rexona captures what it means to stay cool when it matters most. Football isn’t just a sport; it’s a culture that unites Malaysians across all walks of life.”
She added, “Through this sponsorship, Rexona shows up not just as a product, but as a true supporter of the passion Malaysians bring to football. We proudly stand alongside our fans, celebrate their passion for the game, and bring a piece of the FIFA World Cup 2026 closer to home.”
All fans need to do is to purchase any Rexona product at participating stores nationwide and stand a chance to win an all-expenses-paid trip for two worth RM50,000 to experience the FIFA World Cup 2026 live in the United States from June 11 to July 19, 2026.
The deodorant brand stands for movement, empowering young people with the confidence to move more.
“As one of the world’s leading deodorant brands, Rexona is committed to helping people move with confidence. Sponsoring the FIFA World Cup 2026 puts us at the heart of global football, while giving Malaysians a chance to connect with the game they love on the biggest stage of all.
“We’re excited to see this journey unfold and invite all Malaysians to be part of it. Together, let’s get ready for the fire of FIFA World Cup 2026,” said Heng.
Rexona will have another activation at 1 Utama Shopping Centre, Petaling Jaya from Nov 20 to 23, 2025, featuring a meet-and-greet with national footballer Safawi Rasid.
For more information, visit http://www.rexona.com/my/.
