Milo, Malaysia’s favourite chocolate malt beverage, celebrates its 75th anniversary with the ‘Arena Sarapan Juara’ (Champions Breakfast Arena) concourse celebration taking place at Sunway Pyramid, LG2 Blue Concourse, from Oct 29 to Nov 2, 2025.
The five-day event features interactive zones and community-driven initiatives highlighting Milo’s legacy in fuelling Malaysia’s mornings and inspiring future champions.
The celebration marks a significant milestone for the brand as its legacy continues to grow, driven by the same pillars that have defined its journey – Nutrition, Sports and Sustainability.
Carrying the anniversary theme, “Then, Now and Forever for Malaysia”, the celebration honours Milo’s legacy of nourishing generations of Malaysians with the natural goodness and nutrition of malt barley, milk and cocoa, while maintaining the iconic Milo taste that Malaysians have grown up with.
The event invites Malaysians to relive their shared memories with Milo while exploring its future direction in nutrition, sports and sustainability. Visitors can experience the Nutritious Breakfast Zone, Milo Energy for Good activities, and shop for Milo exclusive products.
The celebration will show more than a nostalgic look back; it will allow everyone to reflect how the brand’s commitment has remained steadfast and will continue to evolve beyond 2026.
As the first chocolate malt beverage in Malaysia to be awarded the Healthier Choice Logo, Milo continues to be a source of nutritious energy. This milestone is a testament to Milo’s commitment to inspiring healthier lifestyles, championing sustainability and supporting the nation’s progress – one cup at a time.
Milo’s unmatched contribution to Malaysian sports development has nurtured young talents through grassroot programmes such as Milo Champions Clinic, Milo Hidup Bola and MILO Malaysia Breakfast Day among others.
The brand continues to play an active role in sports development, collaborating with national sports bodies to strengthen grassroot participation and encourage lifelong movement among Malaysians. Generations of athletes have grown up under the Milo banner, a testament to how sports can build character, discipline and community.
Beyond sports, the brand is also investing in sustainability through its Energy for Good initiative, reinforcing its long-term commitment to responsible production, circular packaging and environmental education.
At its world’s largest factory in Chembong, Negeri Sembilan, the brand continues to improve efficiency and reduce its carbon footprint. This includes the use of renewable energy sources, waste reduction efforts and innovations in sustainable packaging.
Within schools and communities, Milo’s outreach programmes are helping Malaysians to cultivate recycling practices and make healthier food choices which will contribute to a healthier planet.
Nestle (Malaysia) Berhad business executive officer Ng Su Yen said that Milo has been part of Malaysia’s growth in sports, in schools and in communities for 75 years, and the anniversary marked the beginning of a new chapter.
“We will continue to energise future generations, champion active lifestyles, and lead the way towards a more responsible and greener planet. As the celebration concludes, Milo’s mission remains steadfast to fuel the body, mind, and spirit of Malaysians,” she said.
