MR D.I.Y. is inviting Malaysians to experience the brand’s promise of quality and value at its first-ever giant rice cooker pop-up store in Bukit Bintang, Kuala Lumpur.
The 16-foot-tall installation is part of the brand’s latest nationwide campaign, “Kini, Produk MR D.I.Y. Tahan Lebih Lama” (Now, MR D.I.Y. products last even longer) to engage with visitors, highlighting its durable, high-quality products.
The immersive installation, complete with rising “steam,” lively music and family-friendly activities bring the brand’s creative way of bringing its quality promise to life.
The strategy is a way for MR D.I.Y. to remain competitive and expand its presence with consumers beyond its traditional brick-and-mortar stores and online approach.
The rice cooker symbolises reliability and everyday comfort – qualities that are associated with the brand’s products, which are certified by national and international quality bodies, including Suruhanjaya Perkhidmatan Air Negara (SPAN) for water fittings, Standards and Industrial Research Institute of Malaysia (SIRIM) for quality and safety standards, Certificate of Conformity to European Toy Safety Standard (COC EN71) for toy safety, and Malaysian Communications and Multimedia Commission (MCMC) for multimedia equipment.
These certifications underscore MR D.I.Y.’s dedication to providing products that are safer, stronger and meet the highest standards.
“These products represent who we are – a brand that’s creative, accessible and always thinking of our customers,” said MR D.I.Y. Group vice president of marketing Alex Goh.
He added, “For over 20 years, Malaysians have trusted us to deliver quality at affordable prices. Today, we’re demonstrating that our products are designed to last. With ‘Kini, Produk MR D.I.Y. Tahan Lebih Lama,’ we’re proving that ‘cheap’ can be good, and good doesn’t have to be expensive. It’s all part of how we deliver value beyond ‘Always Low Prices’.”
From now to Oct 12, 2025, visitors to the pop-up store, strategically located at the front of Fahrenheit88 shopping mall, can browse through exclusive items and make a purchase to enjoy discounts on MR D.I.Y. products, including rice cookers, electric kettles, irons, trailing sockets, headphones, USB portable fans, lightbulbs, bluetooth speakers and earphones.
To mark the launch, the brand hosted a dance performance featuring 20 PANDAi mascots.
The event also marked the debut of its limited-edition merchandise – the BUDDiY mini plushie series featuring Steamie the rice cooker, Sizzy the iron and A-Ha! the lightbulb).
Visitors spending RM25 or more on MR D.I.Y. products or PANDAi sling bags at the pop-up will receive a complimentary BUDDiY mini plushie. The PANDAi sling bags, priced at RM25.90, are also available at the pop-up.
The “Kini, Produk MR D.I.Y. Tahan Lebih Lama” initiative is also being rolled out across MR D.I.Y.’s stores nationwide, with special promotions on selected products that meet certified quality standards.
For more information, visit mrdiy.com and mrdiy.com.my, or its official social media channels on Facebook and Instagram @MRDIYMalaysia.
