NutriWell, a health and wellness brand from Fraser & Neave Holdings Bhd (F&NHB), is officially launched in Malaysia, and to mark its debut, the health and wellness brand unveiled a regional campaign, product line-up and digital platform, to inspire naturally healthy living.
Building on its strong presence in Singapore and recent entry into Thailand, the Malaysian debut marks a strategic step in NutriWell’s mission to make better living more accessible through nutritious plant-based beverages and strengthening its regional presence.
“Better living starts with small choices – like a drink that tastes great and does your body good,” said Fraser and Neave Limited chief brand and commercial officerRonnie Teo.
The event was held at Pickle Park @ Flour, Fore & Stone, Petaling Jaya on Sept 10, 2025.
“With NutriWell, we bring natural nutrition and flavour together like never before. Healthy should taste this good. So, sip, smile, and feel amazing,” Teo added.
More than just a beverage brand, NutriWell represents a holistic approach to wellness, offering products that support modern lifestyles for consumers who now prioritising health and nutrition.
F&N Beverages Marketing chief marketing officer Leong Wai Yin said, “We’re inspired by younger Malaysians who are embracing health and wellness, exploring healthier food choices and joining fitness activities with a social element, from run clubs to pickleball, paddle sports, and pilates.
“To capture this growing demand, we developed NutriWell with flavours suited to Malaysian taste buds, using high-quality, nutritious ingredients – a source of calcium and high in vitamin D, with no added preservatives.
“There’s a NutriWell for everyone, whether you enjoy it on its own, mixed with your coffee, or even incorporated into your cooking.”
In its debut in Malaysia, NutriWell is rolling out the ‘Healthy Should Taste This Good’ campaign which introduced four non-dairy milks with different flavours.
Through the campaign, NutriWell challenges the perception that nutritious choices often tasted bland by highlighting how plant-based options can be both nourishing and enjoyable.
The four non-dairy milks introduced by NutriWell are Oat Milk, Almond Milk, Purple Rice Soy Milk and Oats & Quinoa Soy Milk – each crafted to deliver great taste and meaningful health benefits.
The new website and social media platforms serve as a hub for engaging content, making wellness more accessible and relevant to modern lifestyles, from health tips to ingredient insights and lifestyle inspiration, designed to support informed, healthier choices.
All four plant-based milk variants are available at Giant, Lotus’s, AEON MaxValu, AEON BiG, Mydin, selected Jaya Grocer and TFP Retail.
For more information, visit: https://nutriwellglobal.com/my.
