Malaysian homegrown natural handcrafted skincare brand Claire Organics marked its 13th anniversary with a grand celebration “For a Greener Tomorrow”, filled with exciting activities and unforgettable moments at The Starhill, Kuala Lumpur on Sept 6, 2025.
The event brought together media representatives, influencers, loyal customers and eco-conscious advocates to celebrate 13 years of Kind Beauty and sustainabilityty.
Guests immersed themselves in meaningful eco workshops – from upcycling coffee grounds provided by HWC Coffee into natural scrubs to planting fresh herbs in recycled Claire jars – reinforcing the brand’s vision of creative reuse and greener living.
The event also featured the official debut of Avoovoo, Claire Organics’ first mascot symbolizing kindness and positivity, alongside the launch of the brand’s latest natural skincare innovation.
The activities sparked lively participation and wide media coverage, further amplifying Claire Organics’ role as a frontrunner in ethical and sustainable beauty.
A special highlight came when Claire Organics was officially honored with an ASEAN Records recognition, a prestigious accolade that celebrates outstanding achievements across business, innovation, culture and social impact in the region.
Claire Organics was recognized as the first natural skincare brand in ASEAN founded by a certified aromatherapist since 2012, and for setting remarkable records over tow years between September 2023 to August 2025:
- Soother Balm, the brand’s best-seller, achieved an outstanding 209,539 units sold in just two years, contributing to over one million units sold to date.
- Hosted 110 Kind Beauty sustainable workshops, marking the record for the most sustainability workshops conducted by a beauty brand in ASEAN.
Claire Organics founder Louise Chu said she was deeply touched and grateful to receive the prestigious recognition.
“I never imagined that our journey of kindness, which started with handmade skincare for my daughter, would one day be recognized on such a meaningful regional stage.
“This award belongs not just to Claire Organics, but to every customer, partner and supporter who have walked this green journey with us,” she said.
The celebration concluded with the symbolic pop balloon ceremony, marking the beginning of an exciting new chapter – one that continues to embrace self-love, sustainability and kindness for the planet.
With the ASEAN Records recognition and the overwhelming support at its anniversary celebration, Claire Organics reaffirms its Kind Beauty mission: Go Kind. Go Green. Go Inspire.
For more information, visit www.claire.my or follow @claireorganics on social media.
