The world’s first Trust Profiling System, a pioneering innovation under the NeuroInfluence system, has been officially launched at Marriott Executive Apartments Kuala Lumpur Rooftop Venue on August 30, 2025.
The revolutionary system is designed to decode how trusted you truly are and show you how to level up your trust impact using neuroscience, language and AI.
The event was hosted by NeuroInfluence founder Steve Wee Yong Ping , a former airline crew turned NeuroAi visionary, who is widely known as the “Prince of Networking” after delivering more than 300 talks and connecting with over half a million people.
“For years I watched people lose opportunities not because they lacked talent, but because their words unknowingly triggered resistance.
“I built NeuroInfluence so communication could finally be measured, trusted and remembered – not left to guesswork,” he said.
This pioneering system merges neurocommunication science with AI-powered calibration to offer measurable, personalized insight into how people connect, communicate and build influence.
The launch event showcased the ecosystem powering this breakthrough, including NeuroScripts, The NeuroAi Engine, NeuroGPT and TrustVision.
“Most communication tools today focus on what to say. This system changes the game by teaching how the brain hears it. Trust is no longer abstract – it’s now measurable, repeatable and trainable,” said Wee.
This launch wasn’t about networking the old way. It was about science. Guests experienced first-hand how their words trigger the brain’s trust chemistry – dopamine, oxytocin, serotonin and endorphins – through the Trust Profiling Test, which reveals a person’s Trust Type and personalised blueprint for building authentic connection.
What made the experience eye-opening was not just knowing your Trust Type but realising that the habitual words you use may serve you well in some environments, yet hold you back in others.
For example, someone with the Expert Trust Type may thrive in technical or professional settings by using precise, knowledge-driven language. But in a parenting or love relationship setting, that same style may come across as too critical or “lecturing.” Through NeuroInfluence, participants discovered how to adapt their words to activate other trust types – for instance, shifting towards the Listener Trust Type (using more empathetic, oxytocin-triggering language) – to create harmony and deeper connection.
The event also gave a glimpse into the future of trust. Wee introduced Vision Trust, an upcoming innovation that will combine AR glasses and AI to provide real-time trust calibration in conversations, helping people know exactly which words trigger trust and which risk creating resistance.
In addition, Steve unveiled the Vision Trust Fund, a purpose-driven initiative aimed at giving complimentary access to the NeuroInfluence system for underprivileged communities. The mission is simple: to close the gap between the rich and poor by giving everyone the ability to communicate in a way that builds trust, opportunities and success.
Another milestone announced was language expansion. The Trust Profiling Test launched first in English, with the Chinese and Malay versions scheduled to roll out next, ensuring the system reaches more communities across Malaysia and Asia. By making trust science available in multiple languages, NeuroInfluence is positioning itself as an inclusive movement that anyone can access, regardless of cultural or linguistic background.
The response from media and participants was overwhelming. Each left with their personalised Trust Report, a clearer understanding of their communication style and the realisation that trust isn’t abstract – it’s science you can feel and apply.
With over 1,000 users already onboard and corporate interest growing, NeuroInfluence is redefining the way we connect in business, leadership, parenting and love.
