The K-Living Beauty booth at the Watsons Beautopia 2025 was a focal point of excitement, drawing large crowds with its appealing design and engaging atmosphere.
K-Living Beauty is an online retailer specializing in K-beauty (Korean beauty) and skincare products. Some popular brands they carry include I Dew Care, Haruharu Wonder, Round Lab, I’m Meme, Farmstay and Too Cool For School.
The well-designed booth area was constantly busy and generated positive interest in the products on display throughout all four days of the beauty and wellness expo from July 3 to 6 at the IOI Grand Exhibition and Convention Centre, Putrajaya.
The booth was buzzed with beauty-filled days of innovation, product giveaways and exclusive deals. Visitors enjoyed their time at the booth and the experience was a success for K-Living Beauty.
Amira of K-Living Beauty expressed gratitude to everyone who visited their booth, stating they had an amazing time.
“We’ve been excited to present our new line of products to customers. It was great connecting with customers in person, understanding their individual needs and preferences, which will be used to better serve them.
“We’d also like to thank our customers for all the support through the years. Your patronage has been instrumental to our success,” she said.
At the Watsons Beautopia 2025 event, K-Living Beauty showcased I Dew Care’s skincare products suitable for all skin types and Haruharu Wonder’s vegan skincare and lifestyle brand known for its commitment to clean, natural and cruelty-free products.
They offered special package deals, including bundled products at discounted price or added benefits, effectively increasing brand visibility.
With a minimum spend of RM60 worth of I Dew Care Scoop Party set, customers received a Space Kitten Peel-Off Mask for free, or a minimum spend of RM130 to redeem limited-edition I Dew Care pouch bag for free.
I Dew Care offers a variety of Korean skincare products, including cleansers, masks (peel-off, wash-off) serums, moisturizers and lip care items. Their product lines are known for their fun, colourful packaging and vegan, with notable lines like the “Ice Cream” line for dry skin and “Kitten” line for oily skin.
Specific product categories include Cake My Day Wash-Off Mask, Macha Good Wash-Off Mask, Sugar Kitten Peel-Off Mask, Space Kitten Peel-Off Mask, Juicy Kitten Purifying Power-Green Serum, Chill Kitten oil-free gel moisturizer.
Haruharu Wonder is a Korean vegan lifestyle skincare brand known for its natural, cruelty-free and sustainable products, It emphasizes the use of fermented black rice and bamboo shoot extracts, known for their antioxidant and hydrating properties. Their products are designed to be gentle for daily use and are free from harmful chemicals.
Key products include the Black Rice Moisture Deep Cleansing Oil, Black Rice Bakuchiol Eye Cream, Black Rice Triple AHA Gentle Cleansing Gel, Black Rice Probiotics Barrier Essence, Black Rice 10 Hyaluronic Cream, Black Rice Hyaluronic Toner, Back Rice Hyaluronic Anti-Wrinkle Serum.
For more information, visit @k.livingbeauty on Instagram. K-Living Beauty products are available on Livingstone Shopee, their official store on Shopee, and also through their TikTok presence.
