Toshiba unveils Malaysia’s biggest-capacity refrigerator on 95th anniversary milestone

Toshiba Sales & Services Sdn Bhd marked its 95th anniversary with the launch of its latest innovation – the NaturePURE Series 820L Refrigerator, officially certified by the Malaysia Book of Records as the biggest-capacity refrigerator in Malaysia.

Held at One World Hotel in Petaling Jaya on June 25, 2025, the landmark launch marked a significant milestone in celebration of Toshiba’s 95th anniversary, honouring nearly a century of leadership in innovation, reliability and customer service.

“This year, Toshiba continues to chart strong growth by expanding our diversified product portfolio to reflect the evolving needs and values of today’s consumers,” said Toshiba Sales & Services Sdn Bhd managing director Steven Yang.

He added, “Toshiba Malaysia is targeting 25% year-on-year growth compared to 2024, driven by rising consumer demand for technologically advanced and aesthetically refined home appliances.”

As of Q1 2025, Toshiba Malaysia has achieved significant market share across its key home appliance segments – refrigerators: 16.7% (ranked No. 2), washing machines: 13.6% (ranked No. 2) and microwave ovens: 10.5% (ranked No. 5)

The company’s market share continues to expand due to increased demand for smart, functional and energy-efficient home solutions across all its product categories, reflecting the brand’s continued strength in delivering lifestyle-enhancing solutions that resonate with Malaysian households.

In the broader Asean region, the company is expanding its market presence with Thailand and Japan maintaining strong performance, brand dominance and customer loyalty.

The NaturePURE 820L Refrigerator is Asean’s first four-door, side-by-side refrigerator with a capacity exceeding 820 litres. Designed for multi-generational households, the large capacity refrigerator with well-organized storage compartments can accommodate a wide variety of items from baby food and fresh produce to skincare items and frozen essentials.

Incorporating High-Capacity Technology, the NaturePURE features super-thin insulation and component miniaturization to maximize internal storage without increasing external size.

Key features include:

• PureAIR Sterilization System: Eliminates 99.99% of bacteria and 99% of odors through hourly active purification—ideal for families with infants or health-sensitive needs.
• PureAIR Turbo Mode: Purifies 3× faster than standard mode—perfect for traditional or strong-smelling dishes.
• Pure ICE 3-Level System: Delivers hygienic, odorless ice with FDA-certified water systems and integrated sterilization.
• Magic 2 Sizes Ice Maker: Industry-first dual-mode ice maker producing cubed and half-cubed ice, up to 2kg in 95 minutes.
• Superior Cooling with R290 Refrigerant: Offers 30% faster cooling while using eco-friendly refrigerants for reduced environmental impact.