AJI-YA, the pioneer in halal instant gourmet soup, has launched a new instant gourmet soup at the Soup-erlicious Party held at Christine’s Bakery, Pavilion Damansara Heights on June 19, 2025.
The gourmet soup is available in three flavors: mushroom, corn and veggie. These soups are made with 100% real halal ingredients and are free from added MSG, preservatives and artificial coloring.
The product launch was officiated by Matrade export promotion and market access division director Yusram Yusup, along with Matrade mid-tier unit deputy director Hasziah Mohd Yazid and Gourmet Ingredients Sdn Bhd chief executive officer Leon Goh.
In his inspiring speech, Goh shared the brand’s mission to elevate everyday meals with premium-quality halal options. He summed up AJI-YA’s commitment with the statement, “Taste speaks louder than words”, a reflection of the brand’s dedication to delivering flavour that speaks for itself.
“At AJI-YA, we believe that taste speaks louder than words. We hope that you will experience that for yourself – in every sip, in every bowl, in every moment shared around good food.
“I hope when you try AJI-YA, you can feel that the love and care we have poured into every part of it,” he said.
The event featured an interactive photo booth and a lively social media contest where guests stood a chance to win exclusive prizes.
Attendees were also treated to a product showcase highlighting AJI-YA’s unique offerings.
AJI-YA’s instant soup utilizes sachet packaging, offering a healthy and easy option for busy individuals who want a quick, wholesome meal at home, the office or on the go. Just add hot water and enjoy the gourmet-quality soup ready in just two minutes.
The AJI-YA gourmet soups are retailed at RM8.90 per box (3 sachets per pack, 22g each). The soups are available for purchase online through Shopee, Lazada and TikTok.
For more information, visit AJI-YA website at https://aji-ya.com/ or its official social media channels @ajiya.os on Facebook and Instagram.
