Malaysian women’s fashion brand Happy2U has opened its latest outlet at Eslite Spectrum @ The Starhill Kuala Lumpur, introducing a fresh selection of stylish and trendy shoes for fashion-conscious consumers.
The ribbon-cutting ceremony officially opened the new outlet which coincided with the brand’s 16th anniversary in June this year, celebrating a journey of growth, achievement and innovation.
Madelyn Chin Jie En, the founder of Happy2U brand and managing director of Happy Apparel Sdn Bhd which owns the Happy2U brand, said the new outlet opening is a significant and cherished event for the entire team.
“This is a very special moment for all of us. What we have started as a small dream – to create comfortable, stylish and affordable shoes for women – has today become a brand that so many women across Malaysia trust and love.
“Opening this store at Eslite Spectrum is more than just expanding retail space; it reflects our vision of bringing joy, confidence and comfort to women’s everyday steps,” she said in her officiating speech.
She continued, “Eslite’s celebration of creativity and lifestyle fits perfectly with our brand values, and we are proud to be part of this community.
“I want to take a moment to thank our amazing Happy2U team – the heart of everything we do. Your hard work, creativity and passion have made this possible.
“To our loyal customers – some of you who are here today – thank you for believing in us and walking this journey with us.”
Chin concluded her speech saying, “As we open this new chapter, we are excited about the future – more physical stores, more creative collections and maybe even stepping onto the international stage. This is just the beginning.”
The new outlet store features a comprehensive selection of Happy2U women footwear, including both classic styles and the latest designs, from sandals, heels to wedges.
Anchored by the slogan “Fashion Ain’t Expensive,” the brand offers a diverse range of modern, comfortable and quality shoes designed for everyday wear and various occasions, emphasizing that stylish and fashionable footwear can be obtained without spending a lot of money.
A successful brand, since its founding in 2009, Happy2U has expanded its presence to Malacca, Johor and Selangor with stores located at Aeon Tebrau City (JB), Aeon Bandaraya Melaka, Aeon Ayer Keroh, Aeon IOI City Mall Putrajaya and Aeon Shah Alam opened in May and now, Eslite Spectrum Starhill in Kuala Lumpur.
With its 6th store now open, Happy2U continues to grow by consistently delivering a seamless and positive experience for customers across all interaction points, both online and in physical stores.
Fueled by innovations in materials and design enhancing comfort and style, Happu2U is actively exploring further expansion within the Klang Valley, outside the Klang Valley and internationally.
For more information, visit @happy2uMY on Facebook and Instagram or to shop online, visit Happy2U’s e-commerce site at https://shophappy2u.com
