Listerine, Malaysia’s leading mouthwash brand, launched the Swish & Snap campaign on June 19, 2025 at Kenny Hills Baker on The Park @ TRX, Kuala Lumpur in collaboration with Watsons Malaysia.
The event was officiated by Watsons Malaysia chief operating officer Danny Hoh, unveiling the campaign’s aim to improve oral health by encouraging more Malaysians to include mouthwash into their daily oral care routine.
The event unveiled the refreshed brand look for Listerine to shift public perception of mouthwash from an occasional use item to making it an essential part of a daily 3-step oral care routine that includes brushing and flossing for complete oral care.
“As a brand, Listerine has more than 135 years of clinical studies and scientific support with clinically-proven essential oils at the core of our formulations that power the efficacy of our products,’ said Listerine Malaysia and Singapore marketing head Frances Anne Velante.
“This year, we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines,’ she added.
While brushing and flossing are important for removing plaque, they can quickly build up again, causing cavities, gum problems and bad breath.
Studies show that using Listerine Total Care twice a day for 30 seconds delivers up to five times more cleaning power than brushing and flossing alone – targeting bacteria in hard-to-reach places like between teeth and along the gumline.
The event included a “Healthy Smiles Talk Show” where dentist Dr Kayla Teh shared insights on oral health, including the importance of proper brushing, flossing and rinsing techniques, and tips for maintaining a healthy smile.
The session emphasized how Listerine’s clinically-proven essential oils in its formulation reach bacteria that brushing leaves behind, especially those that cause bad breath.
The Listerine Swish & Snap campaign marks the brandʼs commitment towards better oral health by collecting 5,000 photos of HealthySmiles from Listerine users throughout the year from upcoming activations.
The first of these activations will kick off at TRX next week via a pop-up space featuring three interactive zones combining education, engagement and social sharing:
- Science Zone for plaque check – A compelling look at where bacteria sits in mouth, how plaque forms and how Listerine works to combat bacteria with a live plaque-checking demo.
- Swish & Snap Zone – Guests have an experience of the power of Listerine firsthand, followed by a smile-worthy photo moment.
- Redemption Corner – Guests who complete the journey are able to redeem gifts.
The Swish & Snap experience will be open to the public at TRX from June 23-29, inviting Malaysians to learn about the role of mouthwashes in promoting good oral health.
