Kao Malaysia has launched the “Skin Protection, Life Perfection” campaign in collaboration with Watsons at One World Hotel, Petaling Jaya on May 8, 2025.
The campaign aims to encourage Malaysians to adopt skin protection behaviours as a foundation for lifelong health and confidence.
Yamazaki Hirobumi, the president of Kao Malaysia stated during the launch event: “At Kao, we believe that skin protection is more than just a daily routine – it’s the foundation of a life well lived. Through this campaign, we want to remind Malaysians that every act of care, no matter how small, can shape a more radiant and confident tomorrow.
“With Bioré at the heart of this initiative, we’re proud to champion a message that blends science, self-love and the simple joy of healthy skin.
“This initiative reflects Kao’s broader vision of helping Malaysians lead beautiful, healthy lives – a philosophy rooted in our Kirei Lifestyle Plan commitment.”
The campaign introduces a collaborative ecosystem by combining Bioré skincare solutions with Watsons’ rewards-based programs, and includes a 1% sales donation drive benefitting local research to advance awareness and practices around skin protection and lifelong skin health.
Watsons Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh said the partnership is aligned with the company’s mission to make health and wellness accessible to all.
“With our extensive network of stores and online platforms, loyalty program and ongoing corporate social responsibility collaborations, we’re confident we can help amplify Kao Malaysia’s message and drive positive habits among Malaysians.
“Together, we look forward to empowering more individuals to take proactive steps in caring for their skin, now and in the long term.”
The launch also featured a panel discussion with industry experts, including ChM Dr Noraini Ahmad, an associate professor at the Department of Chemistry, Faculty of Science, Universiti Malaya; and dermatologist Dr Lim Ing Kien from Ventamin.
In her presentation titled “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”, Dr Noraini elaborated scientifically on the long-term impact of skin protection on dermatological health.
This was followed by a live demonstration conducted by Dr Lim Ing Kien who presented customised skincare regimens tailored to different age groups.
The presentations reinforced the campaign’s core message: healthy skin begins at a young age and requires a tailored approach throughout life’s various stages.
With daily exposure to UV rays, heat and dust posing risks to both skin health and confidence, Kao is drawing on Bioré’s expertise to provide a skincare regime that not only protects and nourishes, but also empowers individuals to pursue life goals with fewer worries.
The Bioré skincare range uses a “Cleanse. Protect” approach that is both simple and, effective, combining gentle cleansing with high- performance UV-blocking formulations.
Watsons is extending the campaign through a series of customer incentives. From May to August 2025, consumers can earn rewards redemption through Watsons’ loyalty programs such as W Rewards and E-Stamp Program.
From May 6 to June 25, 2025 customers who spend RM80 and above in any Bioré or Bioré Guard products (excluding Men’s Bioré) in a single receipt at any Watsons store will be entitled to redeem one of 400 Touch n’ Go eWallet Reload PINs worth RM25.00 each.
