Glico Malaysia has launched its latest snack product Pocky Milk, a crunchy, fibre-enriched biscuit stick coated in cream made with premium Hokkaido milk.
This new addition to the Pocky snacks range is part of the company’s #CrunchyandHealthyMilk campaign, offering children a fun and crunchy way to consume milk.
Hokkaido Milk is renowned for its creamy taste, silky smoothness and nutrition along with a mild vanilla flavour.
The #CrunchyandHealthyMilk with new Pocky Milk campaign also highlights the importance of a healthy wholesome diet which helps lay the foundation for good health.
Media reports have showed that Malaysians consume about 80 million litres of milk each year and many Malaysian children grow up drinking milk. However, studies indicate that children drink less milk as they grow older and the majority do not eat enough fruits and vegetables.
“Many parents appreciate the goodness of milk for their child, and Glico has introduced a new and fun way for children to enjoy milk – the new Pocky Milk that offers goodness with a crunch.
“Our fibre-enriched biscuit stick that is coated with creamy and tasty Hokkaido Milk makes Pocky Milk a wholesome treat, combining tastiness with goodness,” said Glico Malaysia and International Cluster managing director Lee Yeen Theng.
Lee added, “The new Pocky Milk, which balances great taste and good health, joins the ranks of our Pocky core range. We are heartened to see Pocky’s long heritage and enduring appeal also playing a part to unite families in a shared experience, as parents’ fond memories of enjoying Pocky in their childhood are carried forward to the present.
The Pocky Milk campaign includes working with mom influencers, virtual game world and on-ground activations, visiting 50 schools across the Klang Valley to bring nutritional education and a new appreciation for the goodness of milk.
As part of the campaign, Glico has also introduced the Pocky Nutriverse, an immersive virtual game world made for teenage Gen Z consumers who are digital natives.
Glico’s Pocky Milk exemplifies its aspiration to providing “Great Taste and Good Health”. As the brand continues to grow, it remains committed to creating wholesome treats that can be enjoyed by all ages.
The new flavour of Pocky Milk is now available at supermarkets and convenience stores from RM3.40 and online on Shopee.
Watch the Pocky Milk Nutriverse video here: www.facebook.com/100044373042044/videos/2386492978393068.
