Collagen drink brand Kinohimitsu marked it’s “Most Awarded Collagen Brand in ASEAN” award by ASEAN Records – an extraordinary achievement – with the launch of the Kinohimitsu gigantic handbag pop-up at Bukit Bintang, in the heart of Kuala Lumpur on April 15, 2025.
The event began with six models clutching oversized handbag bags at the busy intersection of Bukit Bintang, and walking on the pedestrian crossing from Lot 10 towards McDonald’s.
With the handbag caption “I Have the Freedom to Live”, they walked around the surrounding Bukit Bintang areas giving away Kinohimitsu health-boosting collagen to the public who stopped by and joined the Spot the Kinohimitsu Bag Grab & Win Challenge.
The brand is celebrating the achievement with this year’s Kinohimitsu Collagen Day offering exclusive deals on its Collagen Series throughout April to kickstart the confident transformation for everyday health and beauty.
Kinohimitsu Collagen Day has been an important event for the brand since 2017 to promote the importance of collagen and its vast beauty-boosting benefits to help everyone feel happier, healthier and more confident in their own skin, to foster self-love and empowerment.
Kinohimitsu Collagen Day special deal is available at leading pharmacies, e-store at my.kinohimitsu.com and e-marketplaces such as Shoppe and Lazada.
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