FWD Insurance Bhd, in collaboration with Arus Academy, launched the Fun(d) for Life – University Edition programme to promote financial literacy among university students.
The initiative aims to equip 500 university students across Malaysia’s local universities with essential financial skills through a 3-month curriculum that includes training, coaching and community service.
At the end of the programme, students will receive a RM3,000 cash in the form of savings or a fixed deposit, enabling them with the means to develop financial independence and foster positive habits for their future.
“At FWD Insurance, financial literacy is something very dear to our hearts, recognising it as a fundamental skill everyone should have.
“Through this programme, we go beyond education by offering a holistic approach that not only equips young people with the skills to manage their finance, but also provides them with the resources to put their learning into practice,” said FWD Insurance chief executive officer Mak See Sen.
Mak added, “By investing in their growth, we empower individuals and cultivate a financially literate society, driving Malaysia’s economic progress.”
Arus Academy co-founder and CEO Alina Amir said the Fun(d) for Life – University Edition (FFL Uni) programme equips university students with the financial skills and autonomy to make informed decisions about their futures.
“University students are at a pivotal stage of their lives, where building strong financial habits can significantly shape their future careers and personal goals,” she said.
The 3-month financial literacy programme begins with a 3-day immersive bootcamp focused on setting financial goals, budgeting and creating comprehensive financial plans, including savings, protection and investments.
Students will receive ongoing coaching and mentoring, alongside tools to track expenses, reflect on their financial habits and develop actionable financial plans.
Participants will also document their journey through weekly diaries to raise awareness about financial literacy.
A significant component of the initiative includes eight hours of community service, where participants teach financial literacy to at least 20 peers.
By the programme’s end, each participant will receive a RM3,000 grant, deposited into their savings accounts or as fixed deposits, to support their financial goals and foster long-term independence.
With an anticipated reach of over 10,000 beneficiaries through direct engagement and community service, the initiative reinforces Malaysia’s vision of fostering a financially literate, resilient and economically inclusive society.
The program aligns with FWD Insurance’s environmental, social and governance (ESG) goals to uplift communities, and blends Arus Academy’s innovative teaching methods with FWD Insurance’s dedication to financial inclusion, working towards a common goal of nurturing a financially savvy generation.
The first cohort, comprising 50 students, will begin in February 2025. Interested applicants can submit their application requests to https://arus.cc/FFLUni-registration-of-interest-2025.
For more information, visit https://www.instagram.com/fundforlife_uni/.
