KUALA LUMPUR – In conjunction with Ramadan, Domino’s Pizza launched its annual Unsung Heroes initiative called Together-gether Fund
In conjunction with Ramadan, Domino’s Pizza launched its annual Unsung Heroes initiative called Together-gether Fund – a platform created by Domino’s to join hands with their customers as every purchase of the Ramadan Combos will contribute towards pizzas which will be accumulated and contributed to the unsung heroes.
Domino’s Pizza Malaysia and Singapore operations senior general manager Shamsul Amree said beyond great discounts and deals, they were presenting an opportunity to their customers to join hands together to celebrate good deeds especially during Ramadan.
“These Unsung Heroes are selfless individuals who sacrifice, serve and contribute to their families and communities, going beyond what is needed for the benefit of others and they are truly our inspiration and the epitome of devotion and service,” he said at the launch of the fund.
During the campaign period from May 17, 2018 to June 3, 2018, any purchase of the Ramadan Combos, namely the Ssamjeang Buddy Combo or Ssamjeang Super Combo, a slice of pizza is contributed to the fund. Every six slices of pizza make up a complete regular-size pizza.
“The Unsung Heroes initiative is one that is very close to our hearts. We hope with the support of all Malaysians, we aim to accumulate more than 3,000 boxes of pizza through customers purchase in the three-week period, which will be distributed to more than 10,000 unsung heroes and underprivileged children during Ramadan,” said Domino’s Pizza Malaysia and Singapore marketing general manager Linda Hassan.
Among the unsung heroes who were acknowledged were doctors and nurses from Hospital UMRA, firemen from Kota Anggerik Fire and Rescue Station, Lex Low, Palani Kumar and Community Policing Malaysia founder Kuan Chee Heng, as well as Ahmad Faizal, the inspiration behind the unsung heroes initiative.
Children of Rumah Titian Kasih and Rumah Amal Kasih Bestari and their caretakers were also present.
Domino’s also acknowledged a group of close to 700 Malaysia Airlines engineering and airport ground operations staff who were presented with a special pizza spread in recognition of their efforts and hard work in ensuring aircrafts are maintained and airport operations services standards meet safety requirements for the comfort of passengers.
The senior manager of Malaysia Airlines strategy – market and business development Ahmad Zamzury Abu Bakar thanked Domino’s for recognising and appreciating their employee’s work.
“This is the first time a company has reached out to us to recognise our unsung heroes. It is a great gift for them to be acknowledged as many often forget the dedication that goes into ensuring that every nut and bolt is checked and secured before a passenger steps foot on the flight and ensuring aircraft departs and arrives on schedule.”
