Embracing the spirit of Chinese New Year, Pavilion REIT Malls’ commitment to elderly residents in homes across Malaysia is a testament to the company’s values of compassion, respect and the joy of giving.
‘Charity at Heart’, a corporate social responsibility initiative, has always been a part of Pavilion Kuala Lumpur’s efforts to connect with communities.
Throughout this Chinese New Year celebration, Pavilion REIT Malls have contributed over RM100,000 in cash and in kind to needy homes and organisations.
“Every festive season, we curate programmes aimed at fulfilling our social responsibility towards the community. This year, we will incorporate stronger ESG values into our malls’ campaigns, and we look forward to the support of our shoppers, tenants and business partners in achieving those values,” said Pavilion REIT chief executive officer Dato’ Phillip Ho.
To celebrate this initiative and in the spirit of sharing and celebration, Pavilion Kuala Lumpur played host to 100 senior citizens from Victory of Elderly Home and Rumah Charis Old Folks Home for a Chinese New Year celebration.
The esteemed guests were ushered into the mall and treated to a multicultural drum performance and a double lion and double dragon dance performance.
Following the celebration, they were treated to lunch and a traditional Lou Sang ceremony at Dar Soo Vegetarian Cuisine.
The seniors were also gifted with festive bags filled with an assortment of snacks, beverages and personal care items.
Since the mall’s opening in 2008, Pavilion Kuala Lumpur has consistently upheld its ‘Charity at Heart’ ethos by dedicating funds and essential resources to support welfare homes nationwide.
