This new year, Fahrenheit88 shopping mall welcomes the Year of the Dragon with its ‘The Rise of Happiness’ Chinese New Year celebration from now to Feb 25, 2024.
This immersive celebration harmoniously blends cultural traditions with a contemporary twist, promising a unique experience for shoppers and visitors.
In partnership with the well-loved legendary comic character Old Master Q (老夫子), the campaign brings to life the vibrant energy of the city through authentic Hong Kong street vibes, delectable culinary experiences, festive gifts and an exclusive art exhibition showcasing contemporary artwork of Old Master Q.
The highlight of ‘The Rise of Happiness’ joint campaign with Old Master Q on Jan 17, 2024 was the attendance of the renowned artist behind Old Master Q, Prof. Wong Chak, who flew from Taiwan to grace the occasion.
As shoppers stroll through the main entrance, they will be welcomed by the warm glow of Hong Kong street lights, friendly greetings and Instagram-worthy Old Master Q characters.
Keep an eye out for QR codes to unlock a mind-blowing XR experience, where Old Master Q characters come to life leaping off your screen, and you’ve got yourself a visual feast that’ll have you snapping pictures away like never before.
You can do your shopping at the Chinese New Year Market located at the main atrium, ground floor. Browse through an exquisite array of festive hampers, house decorations and delectable snacks at Taste of Asia that are ideal gifts for friends and family.
Then experience Hong Kong street food by treating yourself to the signature egg puff waffle and curry fish balls at 90’s Snacky.
Relish the nostalgia of Old Master Q by bringing home a merchandise such as plushies, t-shirts and tote bags, from the Pudgy CNY booth.
Old Master Q fans can immerse themselves at the ‘60th Old Master Q: Joy and Innovation in Dragon Year’ Exhibition, showcasing contemporary artwork of Old Master Q.
The exhibition marks a significant milestone in the double celebration of CNY 2024 and the 60th anniversary of Old Master Q in style, and unveils the mesmerizing ‘OMQ Shadow Series’ which is a unique blend of traditional and contemporary elements, casting the beloved character in a new light that is both nostalgic and innovative.
Shoppers can discover different unique styles of Old Master Q through a series of collaborations with other well-known artists, projects and brands such as Pudgy Penguins by The Igloo Company, Mindblown Universe by Mindblowon Studio, Cupid-Q by Red.by.Monster, ZERO3-Q by Yellow.by.Monster and Girypto by Kadokawa Gempak Starz.
Visitors may also find exclusive collection of merchandise inspired by Old Master Q at the exhibition. They can also curate their own personalized collection card featuring the iconic Old Master Q characters and designs.
There is also a lineup of performances and engaging workshops for shoppers and visitors. The Pudgy Penguin Mascots Walkabout on every weekend and on public holidays at 11am, 1pm, 5pm and 7pm, and Hin Hua High School will be blending the traditional diabolo with the majestic Dragon Dance Performance on Jan 25 at 1pm.
There will also be a “One Day Singer” showcase by Music Today Academy on Jan 21 and 27 from 3pm to 6pm, a drum and dance performance from Taylor’s International School on Feb 4 at 12pm, and a Bu Zheng and Ukulele performance by Rockstars Production on Feb 17 at 2pm and 3pm.
There is a variety of workshops which include a Tufting Workshop conducted by skilled instructors to create your very own Old Master Q tufted masterpiece on Jan 20 at 2pm and 4pm, and a Dimsum Clay Art Workshop on Feb 3 at 2pm to 4pm.
Shoppers can walk away with a limited-edition Old Master Q Angpow Pack with a minimum spend of RM150 in a single receipt. With a spend of RM300 in a single receipt, shoppers may redeem a limited-edition Old Master Q Tote Bag and Angpow Pack.
For more information, visit Fahrenheit88’s Facebook page at https://www.facebook.com/Fahrenheit88/, Instagram account at https://www.instagram.com/fahrenheit88/, or contact Fahrenheit88 Customer Service at 03-2148 5488.
