Chinese New Year is just around the corner and Pavilion REIT Malls is inviting shoppers to usher in the Year of the Dragon with captivating decor, breathtaking performances, and exclusive shopping deals and rewards across its malls.
Witness Pavilion Kuala Lumpur’s ‘Dragon Dynasty’, have a ‘Big Prosperity Celebration’ at Pavilion Bukit Jalil, join Da Men USJ’s eco-conscious ‘Dragon Odyssey’ celebration, and wish for ‘Eternal Happiness’ at Intermark Mall.
‘Dragon Dynasty’ at Pavilion Kuala Lumpur
Pavilion Kuala Lumpur exudes imperial mastery this Year of the Dragon with its ‘Dragon Dynasty’ Chinese New Year celebrations until Feb 25, 2024.
The main draw is two golden dragons, guardians of the precious oriental pearl, at the mall’s centre court, welcoming blessings of wealth, good luck and happiness.
Pavilion KL chief executive officer-retail Dato’ Joyce Yap launched the Chinese New Year Double Dragon Dynasty celebration at centre court on Jan 16, 2024.
A variety of events and performances will take place at special date and times throughout the festive season.
Get in the festive spirit with vibrant performances and walkabouts from the Prosperity Dragon Mascots every Saturday from Jan 20 to Feb 24 at 2pm, and special appearances by the God of Prosperity every Sunday from Jan 21 to Feb 25 at 2pm.
Other performances include acrobatic lion dance and dragon dance performances taking place on select days from Jan 20 to Feb 25 at 5pm; a violin performance by The Music Professionals Academy of Performing Arts on Jan 21 at 12pm; and a Resonance of a ‘New Year’ by Taylor’s International School on Feb 4 at 1pm.
Check out the KL Junior Fashion Show by A-List Academy happening on Jan 20 at 12pm.
From Jan 16 to Feb 4, an Astro pop-up at Connection offers shoppers the chance to meet Astro celebrities, engage in weekend activities hosted by Astro Radio DJs, and win #HappyDragons Chinese New Year Angpow and premium merchandise.
For a second consecutive year, Pavilion KL is partnering with Lancôme to add a touch of beauty to the festive celebration. The French luxury skincare brand has embellished the Pavilion Crystal Fountain and main entrance with spring flowers, dragon motifs and oriental lanterns, in line with their ‘Make Your Legend Bloom’ theme.
Shoppers can venture into the Lancôme Dragon Tunnel, explore limited edition Chinese New Year products, and partake in exclusive podium activities, such as synchronised 3D screens at Pavilion KL and Fahrenheit88, showcasing the Lancôme Dragon and iconic products, exclusively showing till Jan 31. Adding another layer to the immersive experience, shoppers can also scan a QR code for a special augmented reality filter, bringing the Lancôme Dragon to life.
Throughout the campaign, the centre court offers cultural immersion experiences where shoppers can select from imperial showpieces to Chinoiserie-inspired style costumes by Gisselle Liu, get their hair and makeup done, and strike a pose against poignant backdrops.
Check out the various booths filled with festive goods and perfect gifts for everyone on your list. Make sure to also write a wish for the new year and make an auspicious toss into the Prosperity Wishing Tree at the centre court.
Shoppers with a minimum spend of RM300 in a single receipt will receive Pavilion KL’s exclusive Prosperity Ang Pow Packets. Maybank cardholders who spend a minimum of RM200, RM1,500 and RM3,000 in a single receipt will receive Pavilion KL’s exclusive Prosperity Ang Pow Packet, an oriental mug from YuYan Tea, and a Poh Kong Gold Coin respectively.
For more information, visit pavilion-kl.com or via Facebook, Instagram, or contact Pavilion KL’s concierge at 03 2118 8833.
‘Big Prosperity Celebration’ at Pavilion Bukit Jalil
Pavilion Bukit Jalil ushers in the Year of the Dragon with a ‘Big Prosperity Celebration’ until Feb 25, 2024.
The grand celebration was launched by Pavilion KL chief executive officer-retail Dato’ Joyce Yap with Hong Kong actress and Jin Ye Ye brand ambassador Nancy Sit.
The festive decoration at centre court features nine dragons, and provides immersive experiences and exciting rewards to commemorate the festivities.
Strike a pose with the nine dragons showering you with prosperity, good fortune and bountiful blessing.
Shoppers can also try their luck at the Big Prosperity Luck Machine and Big Prosperity Spin Machine, and explore a variety of booths set up at the CNY Marketplace on Level 2’s centre court.
Experience an array of engaging workshops, fashion exhibitions and entertaining performances, including dragon mascot dances and acrobatic lion dances. You can make your most cherished wishes for more blessings this year at the Pavilion Wishes Tree.
In addition, visit a variety of booths at the CNY Marketplace and festive fairs at Piazza, such as Watsons x Ping Min CNY Artisan Market (Jan 19 – 21) and Selangor New Village 2.0 – Balik Kampung CNY Fest 2024 (Feb 1 – 4) which showcase local food, arts, crafts and traditional Chinese culture.
From now until Feb 25, 2024, shoppers who spend minimum RM100, RM300 or RM600 spent in a single receipt mall-wide will get to redeem an Ang Pow pack, shopping vouchers and Pyrex rectangle bakeware.
For more information, visit www.pavilion-bukitjalil.com, or Facebook, Instagram, or contact Customer Service at 03 8092 8833.
‘Dragon Odyssey’ at Da Men Mall, USJ
Da Men Mall in Subang Jaya unveils a unique and eco-conscious celebration under the theme of ‘Dragon Odyssey’.
Between Jan 12 and Feb 25, 2024, the campaign leverages the symbolism of dragons and draws inspiration from Malaysian folklore, fostering engagement with shoppers, corporates and authorities through the art of storytelling.
A crab-shaped metal bin at the main entrance champions the eco-friendly initiative, strategically placed to collect plastic caps and bottles. All gathered plastic will be conscientiously forwarded to the Subang Jaya City Council (MBSJ) recycling hub in USJ1, reinforcing DA MEN USJ’s dedication to fostering a sustainable and vibrant community throughout 2024.
Shoppers are welcomed with a captivating Dragon Pearl display in an underwater setting, with peonies, chrysanthemums, and marine life to give a unique artistic spin to the festive celebration.
Catch traditional and acrobatic lion dance performances on the Ground Floor every weekend on Jan 20 and 28, and Feb 17 and 24, 2024 at 2pm.
A CNY showcase event presents a multi-genre musical that features 70 performers inspired by the legend of Naga Seri Gumum (Dragon of Tasik Chini) and the Chinese favourite, Nezha on every weekend between Jan 20 and Jan Feb 24, 2024.
Shoppers are in for a treat with special meet-and-greet sessions with the beloved Prosperity Bear every weekend from mid-January.
Shoppers can also pick up festive essentials like BBQ dried meat, cookies, gift hampers or even traditional Chinese wear at the Odyssey Huatketplace located at the Ground floor. Let prosperity and all things nice come your way when you toss your wishes at the Tree of Blessings at the Atrium, Ground Floor.
Shoppers who spend RM80 in two combined receipts mall-wide can redeem ‘Dragon Odyssey’ edition Chinese New Year ang pow packets. Those who spend RM250 mall-wide (RM350 at Jaya Grocer) in two combined receipts can redeem an exclusive gift box set of a mug and warmer.
Big spenders have the chance to win enticing rewards, including the grand prize of a 2D1N stay at Pavilion Hotel Urban Studio with breakfast and Club Access worth RM980, a first runner up prize of a 2D1N stay at Pavilion Hotel Grand Oasis breakfast worth RM790, and a second runner up prize of an IMAXX Cordless Stick Vacuum worth RM699.
For more information, visit damen-mall.com or Facebook, Instagram, or contact Customer Service at 03 8021 0222.
‘Eternal Happiness’ at Intermark Mall
Intermark Mall brings ‘Eternal Happiness’ with festive performances, pop-up stores, workshops and shopping rewards.
From now until Feb 25, 2024, shoppers can immerse themselves in the spirit of the festive season with pop-up stores at the Ground Atrium, such as the curated collection of furniture from Lucky Home Collections featuring dragon motifs, antiques and modern furniture.
In line with the mall’s ‘Hail Heritage’ positioning, Intermark Mall proudly partners with Tiffin Jeiwa to showcase limited edition 5-elements dragon tiffins, merging tradition and modernity for a culturally rich celebration.
Explore the traditional artistry of paper cutting with captivating displays by Ray Tanof Red Handicrafts, alongside exquisite paintings and calligraphy.
Check out the spectacular lion and allegro dance performances, as well as various workshops, including Rainbow Painting, Chinese calligraphy, festive mug cake-making, felt bag-making, and mini yee sang classes.
Shoppers who spend RM188 and above in a single receipt may redeem exclusive ang pow packets, while those who spend RM388 and above in a single receipt will receive an exclusive clutch.
Shoppers can also redeem a complimentary RM50 cash voucher for Grandmama’s or In Colonial Restaurant with RM200 spent in a single receipt using RHB Cards.
For more information, visit www.intermark-mall.com, or Facebook or Instagram, or contact Customer Service at 03 2166 8170.
