Hamadaya, a Japanese sauce brand, and A Piece of Malaysia (Apom), a Malaysian culture store brand, have joined forces to launch two exclusive limited edition t-shirt designs that artfully depict Malaysians’ fondness for Japanese food and culture.
The joint effort, in conjunction with Malaysia Day celebration, aims to pay homage to Malaysians’ profound admiration for Japanese cuisine and culture.
These shirts feature Apom’s signature creativity and clever wordplay, aligning seamlessly with the brand’s unique style.
One t-shirt design pays homage to Malaysia’s beloved mamak culture, featuring a depiction of the country’s renowned breakfast dish: half-boiled eggs, accompanied by a bottle of Hamadaya’s soy sauce.
The other design showcases a bowl of ramen, with Hamadaya’s soy sauce taking centre stage. Adding a touch of Malaysian slang, the design playfully incorporates the term “lah men” as a clever play on words for “ramen.”
The release of these limited-edition t-shirts truly captures the rich Malaysian culture and their unwavering love for gastronomy, perfectly aligning with the spirit of Hari Malaysia.
Lili Ho, the vice president of marketing at Hamadaya stated during the launch event: “We’ve always been dedicated to introducing Hamadaya products to new audiences and encouraging them to include our sauces in their culinary or cooking journey.
“But this time, instead of growing some room in our customers’ stomach with a taste of Hamadaya, we’ve partnered with APOM, a beloved Malaysian brand known for infusing fun and excitement into Malaysian culture.”
Ho added: “Together, we’ve created these limited-edition t-shirts, allowing Malaysians to proudly showcase their love for Japanese cuisine in a playful and stylish manner.”
Apom general manager and partner Joanne Yong said they take pride in crafting souvenirs infused with relatable and clever puns.
“This time, we featured one of Malaysia’s beloved condiments: soy sauce. Our aim is to captivate our audience’s attention, and we remain committed to exploring innovative design concepts to delight our valued customers,” she said.
The limited-edition T-shirts are priced at RM50 each and available at The APOM Store in Suria KLCC, Kuala Lumpur from September 22 until October 21, 2023.
