Canon Marketing Malaysia has signed a Memorandum of Agreement (MoA) with Universiti Sains Malaysia (USM) for a three-year partnership to enhance education through digitalisation and nurture local creative talents.
The collaboration, which leverages Canon’s industry expertise and USM’s academic excellence, will see the digital transformation of the university, in line with the Ministry of Higher Education’s direction to empower higher education service delivery ecosystems through digitalization.
The MoA aligns with Canon’s “Kyosei” philosophy of working together for the common good as well as USM’s goal of “Transforming Higher Education for a Sustainable Tomorrow”.
Canon Marketing Malaysia president and chief executive officer Shunji Yoshikai said Canon’s role in driving innovation and fostering education initiatives for the benefit of USM students aligns with its core belief of “Imaging for Good”.
“Through the strategic partnership with USM, Canon seizes the opportunity to empower students with enhanced skills and exposure to the corporate world in this dynamic digital age. We are proud to support USM in nurturing a new wave of well-equipped graduates, ready to take on roles in various industries,” he said.
The MoA encompasses various aspects of collaboration, including workshops, sponsorships, and creating opportunities for USM students.
These include quarterly photography and videography workshops to students and staff of USM to bolster their skills and knowledge as well as nurturing creative talents within the industry.
The company will sponsor the Festival Filem Anak Muda (FFAM) organized by Sekretariat Protege USM and Dewan Budaya USM and supply cameras to support students’ creative endeavours.
USM students will benefit in terms of skills development, industry exposure and career opportunities with Canon’s industry experts at upcoming career fairs, talks and on-campus roadshows, while the university will recommend Canon as its preferential placement and internship partner.
Professor Dato’ Ir. Dr. Abdul Rahman Mohamed, vice-chancellor of USM stated, “We are delighted to have Canon as our official imaging and smart tech partner. This collaboration will undoubtedly elevate our students’ learning experience and equip them with the necessary skills and knowledge to thrive in a digitally-driven world.”
He added, “By integrating industry expertise and academic knowledge, we can nurture future-ready graduates who can contribute effectively to the creative and digital trades.”
