Sime Darby Motors, the sole distributor of BYD vehicles in Malaysia, has appointed 14 new dealer partners in its expansion drive, further strengthening its electric vehicle (EV) foothold in the country.
Together with outlets managed by Sime Darby Beyond Auto, this will bring its current network increase to 21 BYD dealership outlets nationwide by end of 2024.
The appointment of the dealer partners was commemorated during a group dealer signing ceremony at the BYD headquarters in Shenzhen, China.
Jeffrey Gan, managing director of Sime Darby Motors Retail & Distribution for Southeast Asia, Hong Kong and Macau, signed the agreement with each of the dealer owners.
The ceremony was witnessed by BYD Asia Pacific auto sales division general manager Liu Xueliang, BYD Malaysia managing director Eagle Zhao and the BYD team.
The new dealer partners had the opportunity to tour the BYD’s headquarters to gain insights into the company’s research and development capabilities, and its dynamic range of cutting-edge innovative products.
Jeffrey Gan said, “This announcement marks another milestone as it has only been six months since we launched BYD in Malaysia and today, we have 21 dealership locations lined up to meet rising EV demand.
“This indeed demonstrates our confidence of EV prospects in Malaysia’s automotive industry while ensuring that we are well-equipped to serve the market.”
Eagle Zhao said the agreement between Sime Darby Motors and BYD is another step forward in the automotive green revolution and is indicative of the changing dynamics of the industry.
“As the partnership progresses, we expect to provide further technological advancements and consumer experience, driving the industry towards a greener, efficient and a more sustainable future.”
At present, there are nine BYD locations in Kuala Lumpur @TREC, Cheras, Gurney Drive Penang, Sungai Petani, Ara Damansara, Glenmarie, Balakong, Seta Alam and Johor Bahru.
Another 12 outlets will be open in Melaka city, Alor Setar, Butterworth (2 outlets), Ipoh, Kayu Ara Petaling Jaya, Seremban, Kuantan, Batu Pahat, Tebrau, Kota Kinabalu and Kuching.
