Heineken Malaysia has announced the return of Star Academy 2023, a nationwide competition in search for Malaysia’s best bartender.
The competition calls for allbartenders across the nation to join the elite ranks and take their skills to the next level via its new and improved 2023 National Star Academy Championship and Regional Quality Training.
Heineken Malaysia sales director Vasily Baranov said, “At Heineken Malaysia, our commitment goes beyond the brewery as we train and empower our partner bartenders to deliver exceptional consumer experiences.
“Through our yearly Star Academy programme, we want to equip bartenders across Malaysia with the product knowledge and technical know-how to serve the perfect glass of beer while inspiring them to strive for excellence, and in turn, raise the bar for the industry.”
This year the brewer will be combining both its Heineken Star Quality and the Guinness Perfect Pour programmes to be held in Selangor, Johor, Penang, Perak, Sabah and Sarawak.
Bartenders will go through an immersive experience as they engage their senses in mastering beer taste profiling, as well as perfecting the Heineken Star Quality Pour and Guinness Perfect Pour.
The training will provide bartenders with newly acquired skills, allowing them to earn their credentials and excel in serving the perfect glass of beer.
Beyond the training sessions, bartenders will also be competing to be crowned as the 2023 champion by showcasing their skills in the taste profiling tests and executing the Heineken Star Quality Pour and Guinness Perfect Pour flawlessly.
The National Star Academy Champion will be crowned at the finale in September 2023.
The winner will walk away with an all-expenses paid trip to Amsterdam, where Heineken was first brewed, for both the champion bartender and the bar owner or a representative.
Star Academy is also introducing the Star Academy Mastership public event a day after the finale, where beer enthusiasts can also try their hand at mastering the perfect pour.
For the first time ever, Star Academy is also rolling out innovative challenges for bartenders to push their boundaries and showcase their culinary creativity through beer-infused food and drink creations. Challenges include Beer Mixology Throwdown Challenge and Guinness Food Infused Challenge.
To participate in this year’s Star Academy training, bartenders at participating Heineken outlets, including restaurants, pubs and bars, may register their interest at the Star Academy website at www.star-academy.heinekenmalaysia.com.
Heineken and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken advocates responsible consumption and urges consumers to #EnjoyResponsibly. When you drive, never drink.
