Toshiba TV launches first OLED 4K TV in Malaysia

Cinematic true brilliance entertainment with Toshiba’s first OLED 4K TV in Malaysia. – Photo credit: Toshiba TV

Toshiba TV has introduced its first OLED 4K TV X9900L in Malaysia, delivering 360 surround sound and theatre-like viewing experience in your own living room.

The new Toshiba TV X9900L is a 65” TV that features Toshiba’s revolutionary REGZA Engine OLED, a 120Hz refresh rate, and high-fidelity sounds for the ultimate viewing and gaming experience.

The onboard REGZA Engine OLED core processor and AI engine enable a fast 120Hz refresh rate, delivering seamless, smooth, unparalleled power and performance that is capable of precise picture analysis with optimization trained and tuned by picture professionals to deliver breathtaking visuals.

“We are proud to launch Toshiba’s cutting-edge OLED 4K TV X9900L in Malaysia, featuring our superior REGZA ZR technology. With our state-of-the-art innovations, customers can expect a transformative viewing experience with the X9900L that will revolutionise gaming experience and show-watching,” said Toshiba TV Global brand manager Tatsuhiro Nishioka.

He added, “As the No. 1 TV brand in Japan, we are committed to providing users worldwide with extremely realistic and immersive entertainment experiences, synonymous with our slogan – ‘Be Real, Be Brilliant’.”

The X9900L focuses on four unique features – REGZA Power Audio Extreme, Tru Colour OLED, Perfect Black and Clearer Motion OLED, offering an exceptional visual and auditory experience that is perfect for movies and gaming.

Viewers will get the chance to immerse themselves in a world of lifelike colours, crystal-clear sound, unforgettable bass impact, and seamless motion, all from the comfort of their homes.

Immersive surround audio powerhouse

Experience new heights of real-life cinema theatre audio excellence supported by the onboard REGZA Power Audio Extreme, combined with Tru Bass Processor, Tru Screen Sound and REGZA 3.1.2 surround for unbeatable sound delivered through its 113W total speaker power from 8-way speakers and 25W BAZOOKA Bass Woofer.

The TV also comes prepackaged with advanced technology of DTS HD, Dolby Atmos and Hi-Res audio to produce theatre-like, cinematic 360 surround high-fidelity sound quality and the exceptional reproduction of the original sound.

Additionally with Real Sound Adjuster and Room Acoustic Optimiser, you can enjoy audio that is not only rich and dynamic, but also perfectly balanced, providing an unparalleled listening experience that brings your favourite music, movies, and games to life, as never before.

Natural reality, accurate theater-level viewing

Four times the resolution of Full HD and four times the detail, enjoy uncompromisingly crisp, clear, professional theatre-quality pictures. The TV has 8 million self-luminous pixels to produce perfect black, ultimate brightness, accurate colours, realistic pictures and naturally-vivid colours to life.

As for avid gamers, adrenaline chasers and sports lovers, tune in to Sports Mode backed by Ultimate Motion 120Hz where it analyses motion and smoothens face-paced scenes offering clear, smooth and fluid viewing.

Cinematic theatre experience at home

The IMAX Enhanced guarantees cinema-quality picture and sound by reproducing the immersive cinematic experience of an IMAX theatre at home, while HDR10+ accurately reproduces the highlights and shadows of movies at a theatre-level accuracy.

Furthermore, The TV is packed with smart features such as the Dolby Vision IQ that enhances cinema experience at home by using metadata and Toshiba TV’s intelligent ambient light sensing technology to ensure the consistent and optimised picture quality.

Photo credit: Toshiba TV

Feature-rich with crisp visuals

Toshiba’s OLED 4K TV X9900L is also a smart TV where customers may stream movies, music, games and photos to the television right from their iPhone, iPad, or Mac via the Apple Airplay function.

With support for AMD Freesync Premium, gamers can enjoy dynamic refresh rates and low framerate compensation, ensuring a fluid, tear-free, and stutter-free gaming experience. In addition, the TV’s Auto Low Latency Mode (ALLM) automatically detects and switches the input mode which means gamers don’t have to worry about any delays when gaming – this TV truly takes the gaming experience to the next level.

Experience comfort and clarity

The TV’s Eye Care OLED helps reduce eye strain and fatigue, while Tru Wide Viewing Angles ensures a consistent and clear picture quality from any position in the room. Whether you’re watching alone or with friends and family, this TV will deliver a comfortable and enjoyable superior viewing experience.

Photo credit: Toshiba TV

Toshiba TV X9900L is now available in authorised retail stores and official e-stores at a recommended retail price of RM15,999. However, in conjunction with the upcoming Hari Raya celebration, the TV is now available for pre-order with a special Raya price of RM10,999.

Those who pre-order from authorized retail stores will receive a complimentary Touch ‘n Go e-Voucher worth RM700, valid until April 30, 2023.