MR D.I.Y. was recognized as Southeast Asia’s favourite ‘do-it-yourself’ (DIY) store at the 2022-2023 World Branding Awards held at Kensington Palace, London on November 3.
The home improvement retailer took home the Regional Award as the ‘Top Home Improvement Retail Brand’ across four markets, in Malaysia, Thailand, Indonesia and the Philippines.
This is the retailer’s fifth World Branding Award and its second Regional Award, with the first being in 2021. It took home the National Award in Malaysia for three years prior to that.
“To be accorded the Regional Award once again, and recognized as the ‘Top Home Improvement Retailer’ brand in four markets this time is indeed gratifying.
“We congratulate the other recipients and are very honoured to be recognized alongside them.
“To our customers – thank you for your loyalty, which has spurred our growth and allowed us to take MR D.I.Y. to new markets,” said MR D.I.Y. Group marketing head Alex Goh.
On its future plans, Goh said, “Consumers around the world are dealing with the post-pandemic effect – rising prices, scarcity of goods and tighter wallets. Our aim at MR D.I.Y. is to help them navigate these challenges with ease, by providing them with a breadth of everyday essentials, in convenient locations, at low prices, and in innovative retail formats, while making a positive impact on their communities. It is a winning formula that continues to stand us in good stead.”
MR D.I.Y. has come a long way since it was first established in 2005 as a traditional hardware store. The retailer today has 2,300+ stores across the region, supported by over 33,000 employees in Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Cambodia, India, Turkey and Spain.
The World Branding Awards is an annual event organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding principles for the benefit of customers and the branding community.
Now in its 15th edition, the 2022-2023 award programme saw representation from 1.3 million consumers, and 765 brands from 66 countries across seven regions. The Regional Award is presented to brands that are leaders in several countries in a particular geographical region.
