Coca-Cola Creations is dropping a remix of its newest limited-edition flavour Coke – a collaboration with Grammy-nominated artist Marshmello.
The brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca-Cola is not marshmallow-flavoured but a refreshing fusion from the artist’s favourite flavours, watermelon and strawberry, mixed with the regular Coke.
“It was great to collaborate with Coca-Cola on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
For this collaboration, the new limited-edition flavour comes in white can, a change from its signature red Coke can.
The collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola partnered with Forpeople on the packaging design.
“Music, just like Coca-Cola, has such an amazing power in connecting communities and creating opportunities for shared experiences.
“For this second Coca-Cola Creations drop we are doing here in ASEAN and South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Colataste, and Marshmello is the perfect collaborator,” said Teejae Sonza, marketing director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit.
“It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite fans to immerse themselves in Mello’s world,” she added.
Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola invites fans to experience the Melloverse for themselves.
Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed.
Marshmello’s Limited Edition Coca-Cola is also available to purchase at major supermarkets, convenience stores and e-commerce platforms in a Zero Sugar version in Singapore, Malaysia, Thailand and the Philippines from August 2022.
