Carlsberg celebrated its 30 years of relationship with Liverpool FC by launching an exclusive Carlsberg Liverpool FC Legends Edition 6-can pack and a meet-and-greet opportunity with Liverpool FC legends.
Carlsberg Malaysia managing director Stefano Clini said the company is committed to continuously delivering the best football experiences to consumers who love the game as much as its brews.
“We want to honour the pride, loyalty and support of our fans with yet another exciting campaign this year to mark the 30-year partnership between Carlsberg and Liverpool FC,” he said.
The 6-can collectible pack pays tribute to Liverpool FC’s six phenomenal icons and their jerseys, stunningly created to mark the celebration, and to top it all off, fans are invited to the Carlsberg x Liverpool FC LEGENDary Experience on August 27, 2022 at Plaza Arkadia, Desa Parkcity in Kuala Lumpur, to meet two of the biggest names in Liverpool FC history and enjoy a night of football and beer.
On July 12, 100 Carlsberg contest winners were treated to an all-expense paid trip to Thailand to catch the exhilarating preseason match between Liverpool and Manchester United at the Rajamangala National Stadium in Bangkok.
Fans can stand a chance to win these limited-edition keepsake cans when they purchase six full pints, 10 half pints, two buckets or one tower at their favourite bar or when they spend a minimum of RM20 at convenience stores or RM30 at super and hypermarkets and 99 Speedmart on either Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew.
Liverpool FC lovers can also get the set for free when they buy RM300 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew at super and hypermarkets and 99 Speedmart, official Carlsberg’s online stores.
In addition, 100 mini football festivals have also been scheduled across Malaysia’s favourite eateries as the Premier League season commences.
Football fans will have a chance to win exclusive football merchandise including the 6-pack Carlsberg Liverpool FC Legends Edition cans via lucky draw, when they purchase three quarts of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew, from August to October 2022.
Carlsberg Malaysia products are for non-Muslim consumers aged 21 and above. As part of living a safe and responsible life, Carlsberg Malaysia advocates responsible consumption, so if you drink, don’t drive.
