The Alley launches new beverage Super Cruncheese

Surfing the milky way with The Alley and Super Ring.

The Alley Malaysia has launched a new cheesy beverage – Super Cruncheese, in collaboration with Malaysian all-time favourite snack Super Ring.

The Super Cruncheese is the combination of Super Ring snacks, milk, caramel sauce, and cane sugar. The beverage is garnished with Super Ring crumbs, brown sugar whipped cream and topped with three Super Rings.

Fans can enjoy the mix of strong caramel aroma and milk as well as savouriness from the cheese while indulging in the beverage.

The Alley Malaysia chief executive officer Ng Ching Wai speaking at the launch of The Alley’s latest beverage.

“When you think of your favourite snacks, one popular snack that comes to our mind is the cheesy cracker rings, Super Ring.

“Here at The Alley Malaysia, we pride ourselves on our Malaysian roots and culture, thus we produced our very first beverage with a cheesy touch, Super Cruncheese, to pay tribute to our all-time favourite snack, Super Ring,” said The Alley Malaysia chief executive officer Ng Ching Wai at the launch of The Alley’s latest beverage.

To fully enjoy this unique beverage, fans would have to first take a bite of the Super Ring with the whipped cream decorated on top, stir the drink evenly three to five times, and then sip it right away.

The Super Cruncheese is available in cold option (ice-blended) from August 15 onwards for a limited time at all The Alley outlets across Malaysia (excluding Genting Highlands outlet) at only RM18.90.