Maggi is returning for a second season of six episodes reality show, Resipi Berani Maggi, and will be aired at 5.00 pm every Friday for six weeks, beginning July 8 on Maggi’s YouTube channel.
The 12 mentees who made it as finalists of Resipi Berani Maggi were selected from a pool of over 2,000 women who participated in the series of upskilling workshops in 2021.
They will compete on a series of culinary and entrepreneurial challenges for the grand champion title.
The 12 mentees comprising home-based food business owners are Anastasia Maigi (Sabah), Kalarani D/O Subramaniam (Putrajaya), Mellony Anak Stephen (Sarawak), Nazrina binti Zamani (Selangor), Noraslinda binti Rusli (Selangor), Norli binti Mohd Azmi (Selangor), Kentila D/O Veerayah (Selangor), Nur Syahidah Aimullah binti Abdul Rahim (Kedah), Nurul ‘Syaza Shahirah binti A. Samsuddin (Malacca), Nurul Hajar Ismail (Johor), Rozana Sari binti Roslan (Pahang) and Suzaimi binti Zahari (Terengganu).
The Resipi Berani Maggi Season 2 will showcase the endeavours of mentees through various criteria and challenges, including preparation of their signature dish and re-invention of an authentic Malaysian dish with unique ingredients. They will also be tested in the areas of personal growth, business acumen and cooking skills.
Beyond culinary challenges, mentees will also be tasked to observe elements such as food sustainability, business viability as well as leveraging on content creation for social media platforms.
The reality show returns with its three prominent Maggi mentors – food enthusiast and Maggi CukupRasa brand ambassador Datin Paduka Eina Azman, The Dim Sum Place owner, director, producer and actress Sheila Rusly and My Mum’s Bakery owner and entrepreneur Anne Idris – who will nurture the 12 mentees throughout the reality series in various feedback mentorship sessions.
For Season 2, the series will feature four celebrity guest judges – Stacy Anam, Betty Rahmad, Aisya J and chef Sherson Lian.
Nestle Malaysia’s Maggi business executive officer Geetha Balakrishna said the Maggi reality show aims to showcase and celebrate the mentees’ transformational journey in growing a food business and bringing positive change into their lives.
“We have witnessed discernible transformation in the mentees who won in the first season, and how they have truly inspired and impacted the lives of many others too,” she said.
The grand winner of the Resipi Berani Maggi Season 2 will receive a seed capital of RM8,000 and undergo an intensive 8-week mentorship programme with entrepreneur Anne Idris, focusing on upscaling a food business, managing cost efficiencies and branding strategies.
The second and third place winners will receive a seed capital of RM5,000 each.
Resipi Berani Maggiis a culmination of the Program Mentor Wanita Cukup Berani Maggi (PMWCBM) which aims to inspire more women to step out of their comfort zones, embracing the ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit.
The programme is hosted in partnership between Maggi and Google Malaysia, and features a series of Bengkel Online Wanita Cukup Berani Maggi focusing on building self-confidence, improving business skills through digital upskilling and enhancing cooking skills.
