NESH launches new Hero series air purifier with five stages of filtration

NESH Marketing managing director Soh Yok Kim (centre) with R&D director Soh Tian Ee (left) and NESH activator Glanes Goh (right) at the launch of NESH Hero Air Purifier series.

NESH has launched a new Hero series air purifiers that come with purification and deodorization functions which covers up to 785 sq ft or 73m2.

The household brand with 32 years of experience in water filtration system said the air purifier is equipped with five stages of filtration.

It adopts medical grade H13 HEPA filter, which it claims, can eliminate 99.97% of airborne ultra-fine particles as small as 0.3 micron and harmful air pollutants, such as bacteria, molds, viruses, pollen, spores, dust, pet hair, dander, dust mites and PM2.5 tiny particles.

According to the World Health Organization’s (WHO) air quality data, almost the entire global population (99%) breathes air that exceeds WHO air quality limits and threatens their health.

Malaysia’s air quality in 2021 was 3.9 times the WHO annual air quality guideline, and ranked 50th out of 118 countries surveyed with the worst air quality. 

NESH Marketing Sdn Bhd managing director Soh Yok Kim said the company is constantly enhancing its products, services and user experiences to provide valuable benefits to customers.

“We have successfully done so for more than 32 years with our water filtration systems.  And now we are ready to expand our product offerings with the Hero series air purifier. We want to express our gratitude to our customers who believe in our brand, products and services.  We want to bring more great products to Malaysian families,” he said.

HeroPro comes with purification and deodorization functions which covers up to 785 sq ft or 73m2, equipped with 5 powerful stages of filtration.
The small, convenient and portable comes with three powerful stages of filtration.

The two new air purifiers, HeroPro and HeroMini, come with unique key features that are designed to maximize users’ experience in providing a better, cleaner and healthier breathing experience.

HeroPro comes with purification and deodorization functions which covers up to 785 sqft or 73m2, equipped with five stages of filtration: pre-filter, HEPA H13 medical grade filter, activated carbon filter, photocatalyst filter and UV light providing smart filter replacement reminder, ambient light detection and three types of mode: auto, silent, sleep.

As for Hero Mini, it is a small, convenient and portable unit that comes with three stages of filtration: pre-filter, HEPA H13 medical grade filter and activated carbon filter providing aromatherapy function that is suitable for baby’s or children’s room, study room and office desk.

NESH activator Glanes Soh said the company is confident that its air purifier series will be well accepted in a crowded market.

“Malaysia’s air purifier market was valued at USD68 million in 2020, and is anticipated to grow at an impressive rate of 5% in the forecast period 2022 till 2026.  We themed the Hero Air Purifier as ‘Breathe Like Never Before’ as we want to provide a never-before breathing experience to counter indoor air pollution, bacteria and viruses. 

“Much research and development, technological innovation and effort were put into conceptualizing and bringing this product to life. We are certain Malaysian consumers will appreciate the Hero Series air purifiers,” she said.

At the launch of NESH’s Hero series air purifiers, the brand received two Malaysia Book of Records recognitions, namely, The Most Output Holes in a Water Filter Membrane for NESH Membrane Queen and The First Water Filter with Ozonation System for NESH Qoozo. 

NESH’s sister brand, iTazzo also received Malaysia Book of Records recognition for The Fastest Egg White Whipping Blender for iTazzo i-Processor. 

The NESH Hero series air purifiers are available at NESH website: www.nesh.com.myor or through Shopee and Lazada official store, or directly through Whatsapp  016-667 7487.

To celebrate the launch, NESH is having limited-time promotions, including pre-order deals from now until August 31, 2022.

NESH is offering the Buy 1 Free 1 promotion for the HeroPro Air Purifier for RM2,888 and comes with a free HeroMini air purifier worth RM 1,288. The first 50 customers who place their order are entitled to an exclusive deal of buy 1 HeroPro and get second unit of HeroPro at 50% off.