The McDonald’s Fries Crosswalk was unveiled at the busy intersection of Jalan Bukit Bintang and Jalan Sultan Ismail in Kuala Lumpur on March 15, 2022.
Located directly in front of McDonald’s Bukit Bintang, the McDonald’s world-famous French fries is illustrated onto the Bukit Bintang Crosswalk, creating an iconic “insta-worthy” landmark in the city.
The McDonald’s Fries Crosswalk is painted with the golden-yellow colour that appears in the French fries, and leads visitors straight into the first McDonald’s restaurant that opened its doors in Malaysia 40 years ago, back in 1982.
Federal Territories Minister Dato’ Seri Dr. Shahidan Kassim, who was on hand to the unveiling ceremony, said the McDonald’s Malaysia’s initiative, partnering with the Ministry of Federal Territories and Kuala Lumpur City Hall (DBKL), has creatively added value to the Bukit Bintang Crosswalk by transforming it into an iconic symbol in the city.
“Additionally, the Ministry and City Hall believe that it will also spur the economic development of Kuala Lumpur. This initiative by McDonald’s is also part of the physical development plan in government’s vision to make Kuala Lumpur a prosperous city by 2030,” he said.
McDonald’s Malaysia managing director and local operating partner Dato’ Azmir Jaafar hoped that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries crosswalk, it could help to solidify Kuala Lumpur as a must-visit tourist attraction.
“Through this initiative, we are pleased to do our part in supporting the government’s plan to make Kuala Lumpur a prosperous city by 2030,” he said.
The McDonald’s Fries Crosswalk is in line with the initiatives by Ministry of Federal Territories in encouraging sustainable development of the city, which involves physical, social, economic, and environmental aspects, making Kuala Lumpur a more prosperous city by 2030.
Azmir added, “We have grown alongside Malaysians for the past 40 years, contributing to the socio-economic development of Kuala Lumpur and Malaysia at large. We provide not only feel-good moments, but also organizing community programmes in collaboration with Ronald McDonald’s House Charities as a way of giving back to the communities where we operate in.”
McDonald’s has committed to contribute to the country’s economic recovery with the announcement of its five-year business expansion plans earlier this month. As part of its Vision 2026, McDonald’s Malaysia will be investing RM1.35 billion over the next five years to open 205 new restaurants, as well as offering more than 50,000 career opportunities for Malaysians by the year 2026.
