Maggi, in collaboration with tech companies Google, Meta and TikTok has announced its 3rd edition of Program Mentor Wanita Cukup Berani Maggi (PMWCBM), an empowerment program to boost women’s participation in the digital economy.
The collaboration offers upskilling workshop and masterclass for women and small business owners, focusing on content creation for social media, personal growth and growing food business.
“This year’s International Women’s Day theme, #EmbraceEquity, aligns with our ministry’s goal of promoting women’s active participation in the workforce.
“Upskilling women and marginalised communities with digital skills will provide new income opportunities, narrowing the gender equality gap. Gender equality requires the involvement, cooperation and support of various stakeholders,” said Women, Family and Community Development Minister Datuk Seri Nancy Shukri at the launch at Le Meridien Hotel, Petaling Jaya on March 13, 2023.
She added, “We’re pleased to be part of this encouraging collaboration between the private and public sector. Maggi will work with the Ministry on grassroot community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy.”
Nestle commemorates the International Women’s Day as an important milestone to celebrate women’s achievements around the world.
Nestle (Malaysia) Bhd chief executive officer Juan Aranols said, “We recognise the progress made in the journey so far, while we renew our commitment to continue making positive changes towards building diversity, equity and inclusivity in Malaysia, for women and for all.
“With the advent of digitalisation, Nestle and Maggi are embracing gender equity by upskilling and empowering women in the digital age, whilst building their confidence and helping them elevate their food businesses.”
He added, “With the rise of social media and the growth of the digital landscape, social media influencers and content creators play a critical role in a brand’s outreach.
“There is a vast opportunity for women in Malaysia to generate sustainable income from food content and level up their food businesses with digital skills and capabilities.”
This year’s Bengkel Online Wanita Cukup Berani Maggi introduces a new online module for participants who desire to start their journey as food-based content creators, either as individuals or business owners.
Participants also have the opportunity to attend a masterclass on the topic ‘Masterclass: Food Influencer and Content Creator with Maggi’, where experts from Google, Meta and TikTok will offer guidance, advice and best practices on content creation.
Successful influencers will also share their stories to inspire participants.
There will be a selection process where 21 winners will be picked to receive a contract with Maggi and be part of an exclusive mentorship program to become food content creators.
Nestle (Malaysia) Bhd Maggi business executive officer Geetha Balakrishna said, “As we progress along to support women in their upskilling journey, it is important to remind all that we must always strive for progress and make a difference, no matter how small.
“We are confident that through the Program Mentor Wanita Cukup Berani Maggi,we can continue to encourage women to make a positive change as aligned with Maggi CukupRasa’s Tak Kenal, Tak Cinta (Never Try, Never Know) spirit.”
