AEON Bank champions community impact financial inclusion and rewarding Raya campaign

AEON Bank, Malaysia’s first digital Islamic bank, has launched its Ramadan and Syawal campaign themed “Niat di Hati, Budi Terpateri” (good intentions in the heart will bring everlasting kindness) to promote financial inclusion, support underserved communities and reward users.

The campaign is built on the principle that good intentions (niat yang baik) demonstrated through kind and thoughtful actions (amal budi yang indah) can lead to meaningful outcomes. This theme is brought to life through a self-produced Ramadan Aidilfitri 2026 brand video, available on the Bank’s official YouTube channel.

As part of its Shared Value Creation (SVC) initiative, the bank continues to drive its flagship community impact initiative, Salam Prihatin 4.0 campaign by supporting over 100 households, comprising 400 beneficiaries from the community of Perumahan Pantai Permai in Kerinchi.

Now in its fourth year, this year’s engagement was held on March 3, 2026, in collaboration with AEON BiG Wangsa Maju and a local NGO, Pertubuhan Kebajikan Masyarakat Penyayang Lembah Pantai (PERKEMP).

Fostering financial inclusion among the community, the beneficiary families were guided by AEON Bank team on how to plan and manage purposeful purchase of grocery and essential items, giving them the autonomy to optimise their budget, based on the needs of their respective families – be it multigenerational households, families with small children or those caring for persons with disabilities (PWD).

Each family received a RM300 grocery budget which rounded up AEON Bank’s contribution this year to RM30,000 in total.

Over 50 AEON Bank employees and senior leadership participated by accompanying the families during the grocery shopping event.

To date, AEON Bank has engaged almost 2,000 beneficiaries throughout four years, under its Salam Prihatin community impact initiative.

As part of the effort to support Malaysian households in coping with the rising cost of living during the Ramadan and Syawal festive season, AEON Bank has introduced several financial tools in its digital banking app and meaningful rewards for its customers, including RM30 Raya cashback when paying with their AEON Bank Debit Card-i (valid from Feb 1 – April 15, 2026); RM5 cashback for DuitNow QR transanctions through Neko Missions (valid until May 15) and a profit rate of 3 per cent p.a. for the Savings Pot (valid until May 31).

Other key offers featured in the app include Neko Sensei AI-powered in-app financial coach to help customers track and manage their finances; Personal Financing-i options from RM1k to RM100k with a profit rate starting at 3.88% p.a. and tenures from 3 to 84 months; removal of minimum balance requirement; bill payment through JomPay and Zakat payment for 11 types of contributions, including Zakat Fitrah, Zakat Pendapatan (Income), Zakat Perniagaan (Business) and Zakat Emas (Gold).

Beyond the digital screens, AEON Bank brought its O2O (Online-to-Offline) physical community engagement to the crowd at the Bazaar Ramadan Seksyen 2 and 23, Shah Alam, in partnership with the Persatuan Penjaja & Peniaga Kecil Melayu Negeri Selangor (PPPKMNS).

AEON Bank reaffirms its commitment to providing accessible financial solutions for Malaysians, while empowering communities to pursue their financial aspirations and achieve economic independence.

The bank continues to strive to foster a more inclusive financial future by offering a better banking experience for the larger demographic and contributing towards the development of Islamic banking in the region and the nation’s digital economy.