Resorts World Genting (RWG) has launched its ETS train branding campaign in partnership with the Railway Assets Corporation (RAC) and Keretapi Tanah Melayu Berhad (KTMB).
The campaign supports the Visit Malaysia 2026 tourism initiative and aims to boost domestic tourism connectivity and increase the resort’s visibility across Peninsular Malaysia.
The launch event was officiated by RWG executive vice president of sales, marketing and public relations Spencer Lee at the Kuala Lumpur KTM station on June 9, 2026.
Lee said the initiative represents an important step in making travel to Resorts World Genting more accessible and convenient for visitors.
“As Malaysia prepares to welcome more travellers under Visit Malaysia 2026, accessibility and seamless connectivity will play an increasingly important role in enhancing the visitor experience.
“Through this collaboration with RAC and KTMB, we are proud to become the first hospitality brand to feature on an ETS train, creating greater awareness of Resorts World Genting while encouraging more Malaysians and international visitors to explore the country by rail,” he said.
Lee also noted that the initiative provides an attractive alternative travel option for visitors from Johor and Singapore, allowing them to enjoy a smoother journey with reduced concerns about road congestion and long travel times.
The partnership features RWG liveries on the interior panels inside ETS coaches, placing the brand directly in front of passengers during their journey.
The interior wrapping showcases the premier resort’s attractions, including the Genting SkyWorlds Theme Park and various hotel offerings.
The collaboration reflects a shared commitment between RWG, RAC and KTMB to strengthen domestic tourism connectivity while encouraging more visitors to explore Malaysia’s leading integrated resort destination.
The specially branded ETS train will serve as a moving showcase for Resorts World Genting, travelling across Peninsular Malaysia and increasing the destination’s visibility among both local and international travellers.
As part of the campaign, RWG is running a nationwide social media challenge for travellers and railway enthusiasts to win ETS travel rewards and all-inclusive packages to the resort.
The branded train is expected to reach audiences nationwide, reinforcing Resorts World Genting’s commitment to supporting tourism growth, enhancing travel experiences and contributing to the success of Visit Malaysia 2026.
