Cuckoo International Berhad hosted a buka puasa event themed “Sebar Hepi, Hargai Setiap Kebahagiaan” at The LINC KL on March 4, 2026.
The evening was packed with announcements reinforcing the company’s commitment to fostering healthier lifestyles while extending its mission to champion the happiness that stems from a well-cared-for home, reaching beyond from local households to a global audience.
“For years, our mission has been to improve the standard of living through our efforts to integrate wellness into every homes. But we believe that health is the foundation upon which happiness is built.
“By aligning our growth with national milestones like Visit Malaysia 2026 (VM2026) and introducing Hepi as the face of our mission, we are scaling our impact from private households to public spaces.
“This is a deliberate, holistic movement to ensure that our promise of a healthier, happier life is delivered at every touchpoint of the Malaysian experience,” said Cuckoo Malaysia non-independent executive director and chief executive officer Hoe Kian Choon.
The event unveiled a series of landmark announcements, including Cuckoo Malaysia’s appointment as a strategic partner for VM2026; specialised HORECA (Hotel, Restaurant, and Cafe/Catering) support with discounted, high-quality water purifiers; collaboration with Loka Made to showcase Malaysian heritage to the world; and installation of drinking water stations in KLIA Terminal 1 and Terminal 2, as well as confirming the continuation of the ambassadorship of Dato’ Sri Siti Nurhaliza and Phei Yong, and the official debut of its first-ever mascot, Hepi.
“Surpassing 42.2 million international arrivals in 2025 provides the momentum we need to attract more visitors for Visit Malaysia 2026.
“This collaboration ramps up our efforts to position Malaysia as a premier destination that prioritises the wellbeing of its visitors.
“Cuckoo’s support as our strategic partner is commendable, complementing our aim to showcase a modern, healthy, and welcoming Malaysia to the world,” said Tourism Malaysia deputy director-general (Promotion II) Lee Thai Hung.
For the past few years, Cuckoo Malaysia has been actively installing its mild-alkaline water purifiers at 10 major domestic airports, including Kota Kinabalu, Langkawi and Kuching, bridging the gap between travel convenience, accessibility to clean drinking water and environmental responsibility.
Expanding on this established commitment, Cuckoo Malaysia has partnered Malaysia Airports Holdings Berhad to install 96 water stations across KLIA Terminal 1 and Terminal 2.
These stations will, for the first time, be installed within the boarding gates of Terminal 1, ensuring travellers have seamless access to clean drinking water before departure. This initiative also supports the reduction of single-use plastic bottles at the nation’s primary gateway.
The introduction of Hepi, a genderless “Healthy Home Creator” born from a play on the word “Happy”, is designed to bridge the gap between holistic wellness and everyday joy. Hepi features smiling, crescent-shaped eyes and a gently tilted mouth, reflecting a natural, warm expression and serves as a gentle reminder that when a home is healthy, happiness and joy follow naturally.
Reflecting on the brand’s evolution, Cuckoo Malaysia chief marketing officer Queenie Goh said that while their holistic ecosystem integrates wellness solutions into every homes, happiness blossoms after.
“We are intensifying our efforts, through strategic partnerships with iconic brands, influential personalities and the introduction of our mascot, Hepi, to ensure that the message of a healthy home reaches every corner of Malaysia.
“We hope to continue empower more to be #SAMASAMAHealthier and remind everyone to cherish the happiness that wellness brings,” she said.
