This Chinese New Year (CNY), Watsons Malaysia ushers in the festive season with warmth, meaning and celebration through its #HappyBeautifulYear 2026 campaign.
Anchored by the theme Watsons 大团圆，过靓年 “Dai Tuen Yuen, Guo Leng Nin” (A Happy reunion, A wonderful New Year), the campaign celebrates a big reunion of love and joy of coming together with family and loved ones.
“Chinese New Year is a season that brings families together, and at Watsons, we are honoured to be part of our customers’ festive traditions each year.
“This season, our #HappyBeautifulYear 2026 campaign is all about celebrating togetherness through our brand film, exciting promotions, festive gifts and special member rewards.
“We hope our customers will enjoy all the festive deals we’ve prepared and celebrate the New Year with beauty, good health and abundance,” said Watsons Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh.
The campaign kicked off with a festive film that puts a fun, modern twist on the classic family reunion. The story unfolds with heartfelt moments of togetherness, humour and lively chaos as different personalities come together under one roof, showcasing the true spirit of reunion.
The film captures the essence of the Chinese New Year, where love and understanding ultimately triumph despite the unexpected twists that arise.
The cast features Watsons Ambassador Phei Yong, alongside a special appearance by Hong Kong actress Maria Cordero (Fei Ma), and Watsons Celebrity Friends, including Jinnyboy, Amber Chia, Han Xiiao Aii, Mskuan, Jestinna Kuan, Perry Kuan, Jobroseph and Sai.
Watch the video on Watsons Malaysia’s official account on Facebook, YouTube, Instagram and TikTok here.
Loh added, “Chinese New Year is a time for gratitude and giving, and at Watsons, we believe the festive season is most meaningful when we extend care to those who need it most. It reflects our responsibility to uplift communities and make a positive difference in every way we can.”
This year, Watsons donated essential items to 16 welfare homes nationwide. In addition, Watsons also spent quality time with the residents at Yi Xing USJ Old Folks Home, bringing smiles and festive cheers ahead of Chinese New Year.
As part of the #HappyBeautifulYear2026 celebration, Watsons is offering 50% off a selection of items, and instant RM18 discount on cosmetics, bath, oral care, haircare, skincare and health supplement products in-store or online from now until March 2, 2026. Customers can also enjoy up to 50% off selected Happy Beautiful Gift Hampers.
Watsons Club members stand a chance to win 1,288,888 points every day with minimum RM50 pay with any Visa card in-store or online, and Elite members are entitled to two times entries.
Watsons Club members will also be rewarded with a range of free gifts with purchases of RM80 onwards. These gifts include an angpao packet, a Happy Beautiful giant paper bag, a spring festival tote bag and an induction hotpot.
Watsons Malaysia chief operating officer Danny Hoh said this festive season offers an opportunity for their customers to feel valued and rewarded, leading to a more enjoyable shopping experience.
“Through our #HappyBeautifulYear2026 campaign, we aim to make the celebrations more rewarding for our customers while continuing to deliver accessible health and beauty solutions for all,” he said.
For more information, visit www.watsons.com.my.
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