Uniqlo to launch final Doraemon Sustainability Mode products for campaign to reduce marine debris

Uniqlo has announced that they will be launching the 2023 Fall/Winter collection for ‘Join: The Power of Clothing’ campaign on October 6, 2023, supporting Unesco activities to reduce marine debris.

In a statement, the global apparel retailer said the new items, the final in the series featuring popular cartoon character Doraemon, will be available at Uniqlo stores throughout Malaysia and the Uniqlo.com online store from October 6, 2023.

“Items for the 2023 Fall/Winter collection are the Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon Sustainability Mode Toy, both made of 100% recycled polyester fabric. This will be the final Doraemon Sustainability Mode collection,” said the statement.

The Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest, and the Toy is Uniqlo’s first plush toy made from fluffy yarn fleece material.

“For every purchase of products eligible for the campaign, which include Doraemon Sustainability Mode items and other fleece items made from recycled polyester, Fast Retailing will donate US$1 to Unesco to support its international initiative to reduce ocean garbage, which includes educational programs to raise awareness of marine debris issues,” it added.

Uniqlo parent company Fast Retailing Co. Ltd has pledged a maximum donation of US$1.5 million.

For more information regarding the Uniqlo Doraemon Sustainability Mode range of products, go to the official Uniqlo website here.