Samsung Malaysia unveiled its full 2026 artificial intelligence (AI)-powered TV lineup, headlined by the world’s first Micro RGB, OLED and Neo QLED models, alongside mainstream Mini LED and UHD TVs.
Marking its 20th year as the world’s No. 1 TV brand, Samsung is expanding its Vision AI Companion (VAC) features across all 4K and above models, smart ecosystem integration, and sizes spanning from 43 to 115 inches, with launch prices starting from RM6,399.
With innovations such as AI Upscaling Pro, AI Soccer Mode and AI Sound Controller Pro, along with Dolby Atmos-enabled Q Series Soundbars, the 2026 lineup transforms the TV into an intelligent companion that goes beyond viewing to deliver immersive entertainment and seamless connectivity at home.
“Samsung’s 2026 AI TV lineup reflects our vision of making intelligent and connected home entertainment more accessible to consumers in Malaysia,” said Charles Kim, president of Samsung Malaysia Electronics.
“With Samsung Vision AI, we are transforming the TV into more than just a screen, it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem.”
Kim added, ”Together with our latest Q-Series Soundbars featuring Dolby Atmos spatial audio technology, consumers can enjoy a more cinematic and elevated entertainment experience at home.”
Samsung’s VAC brings together multiple AI platforms, including Bixby, Perplexity and Microsoft Copilot, into a single conversational ecosystem to make the TV experience more intelligent and personalized.
By utilizing these services directly on the screen, the TV acts as an entertainment companion that recommends content, answers complex questions and controls smart home devices, extending the role of the TV beyond viewing alone.
Samsung’s Micro RGB technology utilizes individually controlled red, green and blue micro LEDs (measuring under 100 micrometres) to deliver ultra-precise light control, deeper contrasts and natural colors. This technology expands across the flagship R95H and R85H series in screen sizes ranging from 55 to 115 inches.
Advanced features of the Micro RGB lineup include Glare Free technology to minimize light reflection and improves visibility in bright environments; Micro RGB AI Engine Pro to deliver hyper-realistic, vibrant and true-to-life picture quality; and Micro RGB Precision Color 100 to achieve stunning color accuracy with 100% color coverage of the BT.2020 wide color gamut.
Other features are its Micro RGB Color Booster Pro & HDR Pro that Intelligently detects muted tones and optimizes both color and contrast on a scene-by-scene basis; and eye comfort for R95H with two specialized certifications from Verband Deutscher Elektrotechniker (VDE) for Safety for Eyes and Circadian Rhythm Display (CRD).
Samsung’s 2026 OLED TVs (S99H, S95H, S90H, and S85H) features new Glare-Free technology and supports high refresh rates (up to 165Hz) and gaming integrations like NVIDIA G-Sync and AMD FreeSync.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack combines Motion Xcelerator 165Hz, AMD FreeSync Premium Pro, Nvidia G-Sync Compatible and quick-access gaming tools for smoother, more intuitive play.
For soccer fans, AI Soccer Mode Pro on S95H and S90H and AI Soccer Mode on S85H automatically detect live matches in real time. They optimize picture and sound for an immersive, stadium-like experience at home.
The Frame TV lineup includes models designed for different spaces and installation needs with Art Mode and personalized AI experiences.
The Frame Pro (LS03HW model, 75in and 85in) features premium Neo QLED picture quality and Wireless One Connect that eliminates the need for a visible or in-wall cable, tucking all external device cables into the Wireless One Connect box.
A built-in installation model of The Frame (LS03HE model) is now available in a massive 98-inch size, offering a gallery-scale screen that reflects the presence of large-format artwork in the home.
The Neo QLED series (QN80H and QN70H, 75in to 100in) and Mini LED (M80H and M70H series, 75in and 85in) focuses on everyday picture quality, high-contrast HDR, 4K upscaling and smooth motion handling for sports and gaming.
The premium QN80H is powered by the NQ4 AI Gen2 Processor, which uses multiple neural networks to optimize picture and sound in real time. The QN70H utilizes Samsung’s first-generation NQ4 AI processor.
Samsung’s Mini LED lineup features AI-powered processing, precise local dimming, and Pure Spectrum Color to deliver a brighter, richer viewing experience with exceptional contrast and clarity.
Samsung is also strengthening the home entertainment experience with its latest Q-Series Soundbars lineup, led by the flagship HW-Q990H model.
Designed to complement Samsung’s AI TVs, it combines Dolby Atmos support, an 11.1.4-channel system, and new smart features like Sound Elevation and Auto Volume to deliver a highly immersive and cinematic audio experience.
Ashim Mathur, vice president, APAC Marketing, Dolby Laboratories said, “We are thrilled to be working with Samsung to bring the Dolby Atmos immersive sound experience to households in Malaysia. Customers will connect more deeply with their favourite entertainment when experiencing it in Dolby Atmos as the sound will come alive with more layers and sharper details.”
He added, “Dolby Atmos allows creatives to control the placement and movement of each sound, helping them create a rich and layered experience when telling their stories or bringing their songs to life. Discover sound that doesn’t feel like it’s coming from speakers but makes you feel like you’re actually inside the experience.”
Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, featuring a unique “timeless dot” aesthetic that blends seamlessly into modern home decor while delivering premium, AI-driven spatial audio.
Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include an up-firing driver, a built-in subwoofer for true 3D spatial audio, and a super tweeter capable of extending frequency response up to 35kHz.
The more compact Music Studio 5 is designed for smaller spaces while still delivering clear, balanced, and room-filling 360-degree audio.
Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast on select Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content straight from compatible smartphones and tablets to the TV.
Google Photos is now available on eligible 2026 Samsung TVs, giving users a new way to relive personal memories on the big screen. The experience is designed to surface curated photo memories through Samsung Daily+, the Daily Board on-screen widget and the Google Photos app, making meaningful moments easier to revisit throughout the day.
On select 2026 models, users can sync and display their Google Photos memories directly through Samsung Daily+ and the on-screen widget. Additional Google Photos features will roll out on Samsung TVs later in 2026.
