Claire Organics marked its 14th anniversary with the theme “A Celebration of Self-Claire,” holding its main celebration event on October 10-11, 2026 at its flagship store in 1 Utama Shopping Centre, Petaling Jaya.
The two-day celebration drew an overwhelming crowd of media representatives, influencers, loyal customers and eco-conscious advocates, bringing together the brand’s community to celebrate its 14-year journey of Kind Beauty.
The event served as a meaningful reminder to slow down, nurture oneself, and make self-care a daily act of self-love.
Through a combination of interactive customer experience, limited-time discounts and the launch of new self-care products, Claire Organics brought its “Self-Claire” philosophy to life, encouraging people to turn daily personal care routines into mindful rituals for recharging and skin renewal.
Reflecting on 14 years of building Claire Organics, founder Louise Chu shared a heartfelt message, reinforcing the deeper meaning behind “A Celebration of Self-Claire” and the importance of self-love in everyday life.
“Sometimes, we get so caught up in taking care of others that we forget to take care of ourselves. To me, Self-Claire is a reminder that self-care is not selfish. It is about slowing down, being kind to ourselves, and giving ourselves the love we deserve.
“As we celebrate 14 years of Claire Organics, I hope our journey continues to inspire everyone to embrace kindness, not just towards others and the planet, but towards themselves, too,” she said.
The brand debuted its anniversary collection centered on its signature plant-based, clinical aromatherapy and natural personal care philosophy.
The new everyday self-care items featured in this collection include Comforting Soothing Lotion, Lemongrass Calming Scrub, Lemongrass Calming Soap and Soother Body Oil, each offering a new way for individuals to incorporate self-care into their daily routines.
Customers who brought in their empty Claire Organics product containers or packaging received a complimentary hands-on session to craft a custom room spray at the DIY Room Spray workshop.
The initiative encouraged eco-friendly habits by rewarding recycling with a personalized, hands-on experience, allowing customers to learn the art of scent blending while giving a second life to their packaging, and supporting mindful consumption and sustainability.
The Soother Balm has officially crossed one million units in total sales, a major milestone that has earned it prestigious ASEAN Records recognition for its outstanding sales performance.
Building on the massive success of this number-one product, the brand is expanding its signature line with the introduction of Soother Body Oil. This new release brings the beloved formula of the classic customer favorite into an everyday body care format.
The celebration also featured an early preview and launch of Claire Organics’ Christmas gift collections. Giving the gift of self-care elevates a simple present into a heartfelt gesture of wellness, comfort and emotional connection.
As Claire Organics celebrates 14 years of Kind Beauty, the brand remains committed to making self-care kinder, more meaningful and more accessible through thoughtful products, community experiences and sustainable initiatives.
For more information, visit www.claire.my or follow @claireorganicson social media.
